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How do persuade my agent to advertise on Zoopla

I'm selling my 3-bed Victorian Semi in a 'sought-after' area of Beccles, Suffolk. My Estate Agent isn't keen on Zoopla. How do I persuade them to change their minds?

Asked on Sep 22 2011, Selling in Beccles | Report content

Answers (6)

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  • Have you tried just asking nicely?

    Answered on Sep 23 2011, Report content
  • Change agent, to an agent who does subscribe to Zoopla. Zoopla currently has the third highest market share, and as an agent we receive leads daily from Zoopla for enquiries on the properties we are marketing.

    Answered on Sep 23 2011, Report content
  • Thanks guys. I'll try asking them again.................extra nicely this time :)

    Answered on Sep 23 2011, Report content
  • I suggest that as a consumer you consider this from an angle of being a seller and therefore the agent in questions customer. Agents are employed by sellers and landlords to find the best buyer, willing to pay the best price, in the shortest amount of time in the case of the former and in the case of the later to find the most suitable reliable tenant, willing to pay the best rent possible taking into account the market. In order to find the best buyer or tenant the agent should demonstrate that they have undertaken the widest marketing ‘trawl’. As the Zoopla network is the UK’s number two property portal with 54% of its (Zoopla) buyer and tenant audience NOT visiting rightmove, I respectfully suggest mentioning your knowledge of this to your agent and then telling them that you want to see your home market to the widest audience which they should respect and understand. Failing your trying to reason with your current agent, then I suggest you have two options, either: 1. accept that your property will not be published to a significantly material number of potential buyers and renters via the Zoopla network, or; 2. withdraw your instructions and instruct an agent that has Zoopla network membership having first considered the terms of contract with your existing agent to avoid paying two agency fees.

    Answered on Nov 28 2011, Report content
  • When employing an estate agent it is worth remembering that their remit should be to make best endeavors to achieve the best price for your home in a timescale that suites your requirements as a customer, therefore you, as the customer want to see said agent marketing effectively to the widest market possible therefore attracting the best price available. If your current agent is not marketing on the Zoopla group network then they are missing a trick as your home is not appearing on around 12 significant local, regional and national media websites / property portals, including zoopla.co.uk. This is significant as the combined monthly unique visitors of zoopla are approaching the size of the current market leader rightmove and at the current pace of audience growth Zoopla group is likely to surpass rightmove before long. In summary its in your agents interest to upload to Zoopla group and they should be wise to consider their current stance....if they don't then the simple answer is that you change agents. P.s also watch our for agents no longer advertising at all in print, whilst newspapers have for certain passed their heyday, they still command local readership, especially older people who have not embraced the digital era!

    Answered on Oct 25 2012, Report content
  • Hi, It would simply be a case of highlighting the benefits of using Zoopla for marketing properties.

    Answered on Sep 26 2013, Report content

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