People spend as much time watching an episode of ITV's Coronation Street as they do choosing a new home, Zoopla reports.

What's the latest?

Brits usually decide to buy a home within less than 30 minutes of viewing it in person, according to surprising new research from Zoopla.

However, when it comes to buying their next sofa they take 88 minutes  three times as long.

Zoopla's findings show that the average house hunter makes up their mind in the same time it would take to watch an episode of Coronation Street, while almost a quarter (24%) 'knew it was for them' in just 10 minutes or less.

Why is this happening?

People appear to make a relatively quick decision following a property viewing as a result of their previous extensive research.

Lawrence Hall, spokesman for Zoopla, explained: "The process of buying a home is a hugely emotive one and while a quick decision can help secure a property in a fast-moving market, it's essential to keep a strong head and do as much research online and with your local agent to help build knowledge prior to viewing and making an offer."

These tools on Zoopla will help.

Who does it affect?

Split by region, house hunters in the East Midlands are the speediest when it comes to making a property decision, taking just 26 minutes of viewing time before opting to go ahead with the purchase.

Meanwhile, buyers in the East of England are the most considered. But they still only take around 32 minutes to reveal their 'green light' on the property purchase.

They are closely followed by the West Midlands (30 minutes) and Yorkshire and the Humber (28 minutes).

Sounds interesting. What's the background?

But  far from being impetuous  British buyers have done plenty of homework before arriving at the viewing, Zoopla found.

From the point of starting their property search (including using property websites such as Zoopla and visiting estate agents), through to finding 'the one', the average house hunter puts in 75 hours' research time spread over 15 weeks, Zoopla found.

Buyers in Wales take longest, with average search times of 83 hours spread over 4.5 months, while the quickest property hunters are those in the East Midlands, who take 62 hours spanning three months.

Top 3 takeaways

  • Almost a quarter of property buyers (24%) made their decision to buy a home in 10 minutes or less
  • Buyers in the East of England deliberate the longest (32 minutes) and those in the East Midlands are the quickest (26 minutes)
  • The average Brit takes three times longer to choose a sofa (88 minutes) than a home

Time spent by region:

Region

Time inside a property before putting in an offer (minutes)

Time spent researching online (hours)

East Midlands

25.9

61.5

East of England

31.8

70.2

London

27.0

81.6

North East England

27.1

64.9

North West England

27.0

75.3

Scotland

26.2

64.6

South East England

26.0

73.5

South West England

26.2

80.1

Wales

26.8

83.2

West Midlands

29.7

66.4

Yorkshire and The Humber

27.5

74.8

Source: Zoopla, April 2017

 

Average time spent before purchasing (by item)

Item

Average in minutes

Car

88.8

Sofa

88.1

Laptop or computer

70.6

Home appliance

59.1

Wedding dress

57.0

Smart phone

46.1

Tablet

36.6

Watch

33.9

Coat

23.5

Jeans

21.4

Shoes

16.1

Games console

10.5

Designer handbag

10.1

Source: Zoopla, April 2017

Have you spent more time buying a pair of shoes than purchasing a home? Tell us about your experience below...

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