Marketing

  • Build brand awareness
  • Generate leads
  • Access market intelligence and tools to help you compete
  • Grow your business with highly targeted marketing solutions

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Why join ZPG?

We're unique in the way that we promote your business and listings online. As well as appearing on all our websites and apps, including Zoopla and PrimeLocation, we partner with some of the UK's most popular brands to make sure we give your agency the widest exposure online.

Build brand awareness

Area sponsorship

Build recognition of your brand by displaying your advert to home movers searching on ZPG sites in your area.

Features and benefits

  • Stay front of mind with prominent advertising in the outcode(s) of your choice; your ad will be displayed to home movers on the search results page
  • Position your business in front of the most relevant audience for you; choose from advertising in the 'For sale', 'To rent', 'Current values' or 'New Homes' section

Attract more attention from home movers searching on ZPG sites by showcasing your agency ahead of the competition.

Features and benefits

  • Stand out with an enhanced listing positioned at the top of the agent directory
  • Your business will be highlighted at the top of other lead capture forms across ZPG sites, so you're more likely to be contacted and receive more leads

Generate leads

Receive more views and generate more leads by featuring your property or development at the top of the search results page. Your listing will also appear within the standard search results, meaning double the exposure.

Features and benefits

  • Your featured property or development will be one of the first a user sees
  • Includes your logo to build brand awareness
  • Impress vendors and landlords by offering this tool for their property

Premium Listing Plus

Get more people viewing your properties or developments with an enhanced presence for your listing within the search results. Stand out and attract more attention with the ability to highlight two selling points and display extra photos.

Features and benefits

  • Stand out with an amplified listing highlighted in a box, 6 additional photos, clearly marked videos, plus your logo and contact details
  • Highlight two selling points which you can choose from a list of property features promoted on your listing
  • Win instructions by showcasing to vendors and landlords how you’ll give their property special treatment

Valuation booster

Boost your chances of getting more stock on your books by being one of the first in line to receive an enquiry and attend a valuation in your area.

Features and benefits

  • Generate more leads by being one of the top agencies pre-selected for valuation enquiries on a rotational basis
  • Differentiate your agency and build brand awareness by having your logo prominently displayed

Highly targeted marketing solutions

AdReach

AdReach is an award-winning advertising product that allows you to promote your business and properties to ZPG site visitors on other, non-ZPG sites, including Facebook. By harnessing our unique data to build a detailed profile of site users, we develop a bespoke retargeting campaign to meet your needs.

Features and benefits

  • Generate more leads
  • Reach an engaged, home-moving audience
  • Only pay when a user clicks on your advert

Email

Reach a highly engaged group of home movers with targeted email campaigns. Whether you’re looking to generate more leads, showcase your portfolio or ignite greater brand awareness, we can help you reach a relevant audience.

Features and benefits

  • Talk directly to a defined group of home movers
  • We manage the send and deliver detailed post-campaign reports
  • Only pay for contacts that match your targeting criteria

From property particulars and stationery to canvassing cards and direct mail campaigns, ZPG’s print and data services are a cost-effective way to increase brand awareness and generate a reliable pipeline of leads.

Features and benefits

  • Free, customisable design templates
  • 30 million mailable names and addresses
  • Low cost, high quality print and reliable delivery service

Access market intelligence

ZooplaPro

ZooplaPro is the essential online resource to help grow your business, providing you with the tools and insights you need to make the most of your marketing on Zoopla and PrimeLocation.

Features and benefits

  • Get an overview of how your business and properties are performing
  • Access the leads you receive from ZPG portals, including listening back to your calls
  • Create customised comparable reports to take along to valuation meetings and increase vendor and landlord confidence
  • Tap into property market intelligence to benchmark your performance, and access insights about your area and competition
  • Organise direct mail campaigns and print or order marketing materials