Zoopla.co.uk hits new heights with 1 million unique visitors in August
2nd Sep 2009
Internal audience growth figures released today show that Zoopla.co.uk joined the exclusive 1million+ unique monthly users milestone in August for the first time in its history - an impressive statistic for a website launched only 18 months ago. A total of 1.04m unique users were recorded in August representing a month-on-month increase of 18% on July's figures.
The figures, which continue to lead the market in terms of growth rate, also reveal that total visits to Zoopla.co.uk in August were up 21% compared to July at 1.58million and page views were up 26% standing at 12.4million. And reflecting both the growing popularity of Zoopla.co.uk and renewed market activity, Zoopla.co.uk recorded an increase in leads generated to agents in August of a whopping 51% over July, during a traditionally quiet period for the property market.
Alex Chesterman, CEO of Zoopla.co.uk, commented: "We've had a very strong couple of months over the summer and are optimistic that the trend will continue as we move into the traditionally busier period for the market. When we combine the organic growth of Zoopla.co.uk with the traffic and leads generated by the websites we have recently acquired, we believe that we are in the process of creating a very exciting proposition for agents to extend their reach and experience more value for their marketing spend as we continue to challenge some of the more established players."
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Notes to editors
Zoopla.co.uk is a unique property website offering users information and tools to help them make better-informed property decisions. Our aim is to provide the most comprehensive source of residential property market information in the UK to help buyers, sellers, owners and estate agents alike and give them an advantage in the property market.
In 2007, following the success of bringing DVD rental to the web with LOVEFiLM.com, Zoopla founders Alex Chesterman and Simon Kain realised that the UK property market had yet to fully enjoy the benefits of the internet in terms of its ability to deliver transparency and efficiency. They set out with the mission to transform the property market for both professionals and consumers by:
- offering users FREE access to instant value estimates, sold house prices and local information and trends
- enhancing estate agents' marketing efficiency by providing exposure/leads on a pay-for-performance basis
- helping users find local agents and other property professionals to assist them in the transaction process
- letting buyers make offers on ANY UK home and owners test interest in their homes before choosing to sell
- creating an environment where anyone can ask/answer questions and share their knowledge about homes
By providing FREE value estimates for EVERY UK home, sold prices and local information as well as hundreds of thousands of property listings for sale/to rent, Zoopla.co.uk is fast-becoming the ultimate destination for users to both search for property and to do their market research. We continue to be the UK's fastest growing property website and largest and most active property community, with over a million user contributions to our website in the past 12 months alone. We also offer unique features, like TemptMe. and AskMe., which allow consumers to gain an insight into the market and discover information they won't find anywhere else. Our estate agent directory, FindAnAgent and our unique AskAnAgent feature also help guide users to local professionals directly for their expertise.
Our value estimates are calculated using a proprietary algorithm (secret formula) that we have developed by analysing millions of data points relating to property sales and home characteristics throughout the UK. The algorithm works by comparing relationships between home prices, economic trends and property characteristics in given geographic areas. Our estimates are constantly refined, using the most recent data available and a variety of statistical methodologies, in order to provide the most current information on any home.
Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).