Zoopla.co.uk continues to grow market share in October
27th Nov 2009
According to the latest figures released by comScore, visitor traffic to each of the UK's top 5 property websites fell in October, with the exception of Zoopla.co.uk. The figures reveal that unique audience numbers in October shrank by more than 8% at Digital Property Group, by 5% at propertyfinder.com and by 0.5% at Rightmove, whilst Zoopla.co.uk delivered another month of double digit growth.
Unsurprisingly given the pattern of previous years, overall visitor traffic to the top 5 UK property websites fell by almost 3% from 7.96 million in September to 7.74 million in October, with Zoopla.co.uk standing alone in bucking the seasonal trend and continuing to increase its market share with a remarkable increase in visitors of almost 14% in October compared to September.
In terms of absolute growth in unique visitors, the recently announced preferred measure of Digital Property Group (DPG) which according to them "shows the true volume of consumer preference", the figures reveal that the audience at their main portal, Findaproperty, fell by 203,000 unique users in October versus an impressive gain of 81,000 unique users for Zoopla.co.uk.
Zoopla Ltd, which recently completed the integration of its recent acquisitions onto its single technology platform, now controls both Zoopla.co.uk and Propertyfinder.com, and the current figures do not include the combined traffic as the integration took place in early November, after the end of the period reported by comScore.
Alex Chesterman, CEO of Zoopla Ltd, commented: "No matter how one chooses to look at the latest figures, Zoopla.co.uk once again retains its title as the fastest growing UK property portal and continues to grow its market share. With the recent integration of the propertyfinder.com audience, we are now in a great position to continue our growth and offer even greater exposure and leads for our agent members."
Unique visitors to UK's top 5 property portals
(source: comScore Oct 09)
|Oct-09 ('000s)||Sep-09 ('000s)||% change MoM||Abs change MoM|
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Notes to editors
Zoopla.co.uk is a unique property website offering users information and tools to help them make better-informed property decisions. Our aim is to provide the most comprehensive source of residential property market information in the UK to help buyers, sellers, owners and estate agents alike and give them an advantage in the property market.
In 2007, following the success of bringing DVD rental to the web with LOVEFiLM.com, Zoopla founders Alex Chesterman and Simon Kain realised that the UK property market had yet to fully enjoy the benefits of the internet in terms of its ability to deliver transparency and efficiency. They set out with the mission to transform the property market for both professionals and consumers by:
- offering users FREE access to instant value estimates, sold house prices and local information and trends
- enhancing estate agents' marketing efficiency by providing exposure/leads on a pay-for-performance basis
- helping users find local agents and other property professionals to assist them in the transaction process
- letting buyers make offers on ANY UK home and owners test interest in their homes before choosing to sell
- creating an environment where anyone can ask/answer questions and share their knowledge about homes
By providing FREE value estimates for EVERY UK home, sold prices and local information as well as hundreds of thousands of property listings for sale/to rent, Zoopla.co.uk is fast-becoming the ultimate destination for users to both search for property and to do their market research. We continue to be the UK's fastest growing property website and largest and most active property community, with over a million user contributions to our website in the past 12 months alone. We also offer unique features, like TemptMe. and AskMe., which allow consumers to gain an insight into the market and discover information they won't find anywhere else. Our estate agent directory, FindAnAgent and our unique AskAnAgent feature also help guide users to local professionals directly for their expertise.
We launched our website in January 2008 and since then we've been on a non-stop path to transform the UK online property sector. Our user numbers continue to grow impressively and we have consistently been the UK's fastest growing property website for the past 18 months, now attracting over 1.5 million visits per month to our website.
In July 2009 we acquired Thinkproperty.com from the Guardian Media Group and in August 2009 we added Propertyfinder.com, one of the UK's largest property portals, which we purchased from News International.
Our value estimates are calculated using a proprietary algorithm (secret formula) that we have developed by analysing millions of data points relating to property sales and home characteristics throughout the UK. The algorithm works by comparing relationships between home prices, economic trends and property characteristics in given geographic areas. Our estimates are constantly refined, using the most recent data available and a variety of statistical methodologies, in order to provide the most current information on any home.
Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).