Zoopla bucks market trend with double digit growth in September
25th October 2010
According to the latest internet audience figures from Nielsen (Source: MediaTel/UKOM), overall visits to property websites in the UK fell by 47,000 (0.6%) in September compared to August, contrary to the traditional seasonal uplift at this time of year and reflecting ongoing market weakness.
Despite the drop, amongst the leading property portals only Zoopla.co.uk managed to defy the market and show considerable growth in September, with its unique audience growing by an impressive 11.5% compared to a drop in unique visitors of 1.9% for Rightmove and declines at both Findaproperty and Primelocation of 4.0% and 12.7% respectively.
Traffic to the top 4 UK property portals provides a decent forward-looking view of market activity since they represent the significant majority of visits to all property websites and indicate the number of buyers and renters contemplating a move and actively seeking property details.
In terms of the change to the absolute number of unique visitors in September, the figures reveal that Zoopla.co.uk grew by 140,000 unique users, whilst Primelocation fell by a similar amount (down 145,000), Rightmove fell by 64,000 unique users and Findaproperty fell by 61,000.
Alex Chesterman, CEO of Zoopla Ltd, commented: "Our recent national TV ad campaign has been very successful in raising our brand awareness and helping our continued growth in market share. We continue to strive to be the most useful resource for property consumers and the most efficient marketing partner for estate agents across the UK and these latest figures affirm that we are accomplishing that mission."
Unique visitors to the UK's leading property portals
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.
Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).
Zoopla Ltd is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).