Zoopla acquires Houseprices.co.uk
4th January 2011
Leading property search and information website, Zoopla.co.uk announced today that it has acquired Houseprices.co.uk, the UK’s #1 sold house prices website, for an undisclosed sum.
Launched in 2005, Houseprices.co.uk was one of the first websites in the UK to offer Land Registry sold house price information free to consumers. It quickly became, and has since remained, the leading standalone website for property price paid data in the UK, attracting over 1 million visits per month and consistently listed as one of the Top 10 most-visited property websites in the UK, according to Nielsen (Source: MediaTel/UKOM).
Houseprices.co.uk offers users free access to over 11 million house price paid records in England and Wales that have sold since 2000. It will continue to be operated as a separate brand and website by Zoopla but will now link directly to the Zoopla.co.uk website, allowing users to easily access local properties for sale, current property value estimates and other features and tools available on the Zoopla.co.uk website.
The deal is a natural fit for Zoopla, which leads the market in online property pricing information and provides a further opportunity to build on its already impressive growth. It is also a win for estate agents and homebuilders who advertise their properties on Zoopla.co.uk as they will now benefit from further exposure and leads as a result of this deal.
Alex Chesterman, Founder & CEO of Zoopla said: “This acquisition adds to the growing list of websites that we now either own directly or power exclusively, extending our reach even further and allowing us to offer our agent and developer members exposure to a unique and unrivalled online audience. Houseprices.co.uk has built a very strong following over the years by offering a great service, which we intend to continue.”
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla.co.uk we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
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