Zoopla and Digital Property Group merger takes shape
3rd September 2012
Combined business preparing to deliver unrivalled offering for UK agents.
Following the merger between Zoopla and Digital Property Group just before the summer, the combined business is now in the final stages of consolidating all of its websites onto a single, world-class technology platform. The enlarged company, which will be called Zoopla Property Group, is expected to be operating as a single, fully integrated entity from the end of September.
Zoopla Property Group will have an unrivalled position in the UK online property market in terms of audience, brands, products, partnerships and proposition. The move to a single platform to power all the group’s brands - Zoopla.co.uk, Findaproperty.com and PrimeLocation.com – will deliver a significantly enhanced experience to its advertising members and the millions of house hunters who use the sites every month.
The integrated platform will offer great advantages for the group’s advertising members including more enquiries, more exposure, more features, more investment and more partnerships. In addition to its own websites, Zoopla Property Group now exclusively powers an impressive list of partner sites including The Times, The Telegraph, The Independent, The Sun, Evening Standard, Homes & Property, Homes.24, Globrix, This is, AOL, MSN and more.
The group recently announced its biggest ever marketing campaign and has plans to invest even more in its brands over the coming months to deliver even greater numbers of applicants, vendors and landlords to its member’s doors. With over 30 million visits to its websites in August together with the exposure on its exclusive partner sites, Zoopla Property Group is set to deliver a level of exposure that is unmatched in the UK.
Alex Chesterman, Founder and CEO of Zoopla Property Group said,, “The driving force behind our recent merger was the desire to create an online property marketing platform with an unrivalled audience, brands, products and partnerships and to deliver a market-leading proposition to our members and users across the UK. The new Zoopla Property Group platform, which will be launched in the next few weeks, is another significant step towards our goal of becoming the UK’s most useful online resource for property consumers and most effective online marketing partner for property advertisers.”
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
Data Protection number: Z9972266