Zoopla back on national TV and radio
16th May 2012
This week sees the return of property portal Zoopla.co.uk to the small screen. The latest campaign not only includes national TV but also a significant national radio campaign as well as the continued presence of hundreds of Zoopla-branded taxis across the capital.
Following the same theme as previous campaigns, the marketing is focussed on ‘smarter property search’ and the tools that Zoopla provides to help consumers both find their next home and make better-informed property decisions.
The campaigns to date have clearly worked well as Zoopla continues to grow its market share and audience faster than any other property portal in the UK. And agents advertising on Zoopla continue to benefit from the significant marketing investment being put behind the Zoopla brand that serves to deliver a wider audience and more enquiries for their properties.
This latest advertising investment from Zoopla comes just weeks after The Office of Fair Trading (OFT) cleared its proposed merger with Digital Property Group which is expected to complete within the next few weeks.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said:“Our ongoing significant investment in marketing reflects our desire to build Zoopla into a household brand and to continue to deliver great performance and value for our agent and developer members. We spend as much time as possible thinking about how we can exceed our members’ expectations and will continue to invest to ensure that we remain one of their most valued marketing partners.”
- Ends -
For further information please contact Lawrence Hall on 020 7620 4618 / 07890 078 945 lawrence.hall@zoopla.co.uk.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
Data Protection number: Z9972266