Zoopla extends its national advertising campaign
9th January 2012
...and paints the capital purple with hundreds of branded taxis.
This week sees the launch of the biggest national advertising campaign to date from property website, Zoopla.co.uk. The campaign includes national TV and radio as well as hundreds of Zoopla-branded London taxis hitting the streets of the capital.
The multi-million pound campaign includes advertising on all the major commercial and digital TV channels, on numerous leading radio stations nationally and moving billboards across the capital in the form of branded London taxis. The campaign is designed to further increase Zoopla’s brand awareness in an effort to close the gap with its main rival Rightmove and to deliver even better results for its member agents and developers.
In line with Zoopla’s campaign theme around ‘smarter property search’, each of the Zoopla-branded cabs is unique, displaying property data for different areas of London including average asking prices, rents, property values and sold prices, designed to give Londoners the data they need to make better-informed property decisions.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “We remain committed to building Zoopla into a household brand and to providing consumers with the information and tools they need to help find their next home and make better-informed property decisions. We will continue to invest to ensure that we are delivering our member agents and developers the performance they expect and that we remain one of their most effective marketing partners.”
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For further information please contact Lawrence Hall on 020 7620 4618 / 07890 078 945 lawrence.hall@zoopla.co.uk.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
Data Protection number: Z9972266