Zoopla launches its biggest marketing campaign yet
30th August 2012
This weekend property website Zoopla.co.uk will launch its biggest ever advertising investment with a brand new multi-million pound national TV, radio and print campaign. This follows the recent launch of its multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season.
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations with print ads running across various national newspapers The campaign, dubbed ‘Talking Houses’ features three animated houses discussing the property market and the benefits of Zoopla. Giving life to the house are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and Mathew Horne (Gavin and Stacey). And property market expert Phil Spencer has lent his voice at the end of each ad.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, “We are fulfilling our promise of investing heavily in marketing to benefit our members and remain committed to operating the UK’s best known online property brands. Our sponsorship of West Bromwich Albion FC is off to a great start and we are really excited about the upcoming launch of our new TV and radio ads. We will continue to invest millions more over the coming months in order to ensure that we continue to be the UK’s most cost-effective online marketing platform.”
Please visit the Zoopla Blog to view the full set of adverts
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For further information please contact Lawrence Hall on 020 7620 4618 / 07890 078 945 email@example.com.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
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