Zoopla launches premium listings for estate agents and developers
29th February 2012
Zoopla.co.uk has today announced the launch of its latest marketing product, Premium Listings, designed to give its members enhanced exposure and visibility for selected property listings.
Premium Listings on Zoopla (see image below) will be highlighted in relevant search results and display a greater number of photos on results pages so that they stand out to users amongst other property listings.
Early results from trialling the product with various agents over the past month reveal that Premium Listings on Zoopla receive 70% more page views on average and generate more than twice as many enquiries than standard listings.
Zoopla members can purchase Premium Listing credits and easily manage which properties to apply these to via their Zoopla Pro account, where they can also monitor the performance of these.
Jon Notley, Commercial Director Zoopla.co.uk said: “We have developed this new marketing product directly in response to requests from our members. Traffic and enquiry levels on Zoopla.co.uk are at an all-time high and Premium Listings provide a notable further uplift and allow agents and developers to select which properties they most want to highlight on our website and attract even higher levels of response for.”
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For further information please contact Lawrence Hall on 020 7620 4618 / 07890 078 945 lawrence.hall@zoopla.co.uk.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
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