Zoopla signs exclusive deal with Archant to power homes24.co.uk
24th January 2011
Leading property search and information website Zoopla.co.uk today announced that it has signed a long-term strategic partnership deal with Archant, one of the UK's largest independently-owned regional media businesses, to power its online property channel homes24.co.uk.
Archant publishes over 60 local and regional newspapers including leading daily titles such as the Eastern Daily Press and weekly titles such as the Ham & High, 80 regional magazine titles including Cotswold Life and Devon Life, as well as publishing an online portfolio of over 200 websites, making it one of the leading community media publishers in the UK.
Under the terms of the deal, Archant will make a significant investment in the promotion of the homes24.co.uk brand using all its online and offline media assets, while Zoopla will operate and power the homes24.co.uk website as part of its exclusive partner network.
It is anticipated that the new homes24.co.uk website will launch in early March and the deal is a clear win for both parties, providing Archant with a market-leading online property platform to promote and giving agents and developers who advertise with Zoopla even wider distribution and exposure for their listings and brands via homes24.co.uk.
Alex Chesterman, Founder & CEO of Zoopla added: "'We are delighted to have entered into this strategic relationship with Archant. Through their strong offline and online media assets they are in a unique position to drive a significant level of traffic and, by combining these assets with our technology platform, we are looking forward to helping to make homes24.co.uk a key player in the online property space and to delivering even greater value to our members."
Serge Taborin, Business Development Director at Archant, said: "We are very excited to be working with Zoopla, who have proven to be the most innovative and fastest growing player in the online property space. This partnership will allow Archant to provide our users with a market-leading online property search product and focus on maximising traffic to the homes24.co.uk website, while giving our local estate agents significantly greater exposure and helping them generate even more leads. With a vast majority of people searching for property online, this deal enhances our online strategy and serves to maximise the opportunity from each of our media assets."
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Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of ZPG Plc which was founded in 2007 and has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
ZPG Plc, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266
Archant is a community media group which owns a portfolio of regional newspapers, contract and consumer magazines and internet businesses. All its titles serve clearly defined communities – be they based around locations or interest groups.
Archant produces four daily regional newspapers and around 60 weekly titles with a combined circulation of over 2 million copies every week. It also publishes around 80 magazines and 200 websites. It is a private company and employs more than 1850 people across the country.