Zoopla.co.uk launches innovative house price heatmaps
28th July 2011
Leading property search and information website Zoopla.co.uk has today launched unique heatmaps which show the average current value of homes across the UK in a clear and easy to visualise format.
The new heatmaps can be found on all maps across the Zoopla website and may be viewed at varying zoom levels include down to individual postcodes. In addition to the new heatmaps, Zoopla has also added a variety of other valuable local property information that provides an essential research tool for potential house hunters. Located on the ‘market overview’ pages of Zoopla.co.uk these newly launched stats include, for any geographic area, the number of properties on the market and average asking prices, the average size of properties in the area as well as the average price per square foot and much more.
Alex Chesterman, Founder & CEO of Zoopla said: "The addition of heatmaps to our site allows users to easily visualise the relative property values in any area of the country. Together with the unique market data we are now making available, this is all part of our mission to empower users with the information they need to make the right property decisions and to become the most useful property resource in the UK.”
To view the heatmaps on Zoopla.co.uk, go to zoopla.co.uk/heatmapsTo view a market overview page on Zoopla.co.uk go to zoopla.co.uk/market/london/
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For further information please contact Lawrence Hall on 020 7620 4618 / 07890 078 945 lawrence.hall@zoopla.co.uk.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla.co.uk has rapidly become the UK's leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 20 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla.co.uk is part of Zoopla Property Group Limited, a privately held company whose shareholders include dmg media (a division of DMGT), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of well-respected angel investors. The company has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.
Zoopla Property Group Limited, 2nd Floor, Union House, 182-194 Union Street, London SE1 0LH
Registered in England and Wales with Company No. 6074771
VAT Registration number: 918 8081 01
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