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Reporting this answer: is this a question about estate agency contracts? If so: as your appointed estate agent ALL marketing efforts count as an introduction. For Sale Boards, Newspaper and Internet adverts, handing out brochures, speaking to someone - the list goes on. Always worth checking with The Property Ombudsman www.tpos.co.uk or The National Association of Estate Agents (NAEA) www.naea.co.uk - if there is a dispute they should be able to give a clearer explanation for your case.