Zoopla returns to the small screen this week with an updated version of its popular ‘Smarter’ advertising campaign.

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The campaign targets mobile users, encouraging them to download the free Zoopla app and search for property on the move.

It is also aimed at maintaining Zoopla’s brand awareness, which is already near an impressive 80 per cent among British adults.

The new TV campaign runs alongside the ongoing outdoor poster advertising, which has been running for the last six months.

11.08.14 Zoopla 2The advert showcases the wide range of useful local information and data available such as proximity to transport links, school performance stats and local area ratings, all of which help users find their ideal home.

The TV campaign will run across national channels, including on Sky Atlantic, More 4 and Fox.

Alex Chesterman, chief executive of Zoopla, said: “We are delighted to be back on TV during what is traditionally one of the busiest periods for the property market. Our latest TV campaign, with an emphasis on mobile, is designed to further increase traffic to Zoopla and deliver even more enquiries and exposure for our agent and developer members.”

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