The new flats in Barking, east London, are among the first to be built specifically with renters in mind.
With interiors by fashion designer Wayne Hemingway, founder of fashion label Red or Dead, Abbeville Apartments are sure to hit all the right notes with the style-conscious.
But that's not all. The scheme in Barking, east London, boasts a gym, residents’ lounge, garden and concierge services, as well as bike storage, car parking and security with CCTV and video entry systems.
Yes, Abbeville Apartments are among the first in the country to be designed specifically for renters - and they come with perks.
The 100-odd one, two and three bedroom flats are available on flexible tenancies of up to three years from £975 per month.
Residents rent their home direct from the landlord, Grainger. They can also take advantage of optional modern furniture packages at no extra cost and inclusive fibre broadband.
Abbeville Apartments is close to good transport links, with Barking Underground and Overground station just five minutes’ walk away.
“Abbeville Apartments offers a unique opportunity for those who live or work in the capital and are looking for a contemporary, safe, and affordable property with access to great transport links into the City, Canary Wharf and east London," said Andrew Cunningham, chief executive of Grainger.
“From the very earliest stages of designing this development, our vision was to create a brand new community, where every property meets the requirements of the twenty first century renter. Whether it was ample storage, furniture packages or immediate access to wifi and concierge services – every detail has been considered throughout to ensure the resident has a great experience.
“With a local population set to increase by 17.5 per cent over the next decade, Abbeville Apartments sets the benchmark in providing an affordable rental offering, where residents can truly enjoy a fantastic lifestyle within easy reach of everything that living in London has to offer.”
Rising house prices and a shortage of homes are fuelling demand for rental properties. Some 19 per cent of households - 4.4 million - were renting privately in 2013-14, up from 18 per cent in 2012-13 and 11 per cent in 2003, according to the most recent English Housing Survey, published earlier this year.
Much of the demand has historically been met by private landlords in the buy-to-let market. However, house builders are increasingly eyeing opportunities to build homes specifically intended for rent rather than sale – and in effect becoming the landlord.
Housing minister Brandon Lewis last week unveiled three multi-million pound deals to provide more than 1,000 new rental properties in London at the Olympic Village in Stratford, Newington Butts in Southwark and Hammersmith, Westminster and West Kensington. The one, two and three bedroom homes will be completed in 2017 and 2018.
In London, mayor Boris Johnson is supporting the construction of rental properties. He wants house builders and developers to build 5,000 new flats and houses for rent every year as part of his city-wide housing strategy.
Johnson unveiled additional draft planning guidance in May to support the development of new homes in London, including those for rent.
Ian Fletcher, director of policy at the British Property Federation, said last month: “The mayor is at the forefront of recognising the contribution that build-to-rent can make to the quantity and quality of rented homes in London. It is welcome that the mayor is thinking about what meeting his build-to-rent target means in practice for local authorities and the evolving sector."
Read Zoopla's top tips for renting.