It's like a pancake but not a pancake, it's definitely not a biscuit like its Scottish cousin. The Staffordshire oatcake is a delicacy people in the county will at times talk about for a long time. People love them, this great business has a fantastic reputation for its oatcakes and pikelets.
The business was founded by the current owner in 2011 and is reluctantly only being sold because of the owner’s desire to travel whilst he is still young enough to appreciate it.
The business presents itself as purveyor of oatcakes and pikelets which are popular delicacies in The Potteries. The recipes for oatcakes are a guarded secret and often passed down from generation to generation. The recipe will be passed on to a new purchaser of the business and some would say that it is priceless.
The business sells oatcakes with a variety of savoury fillings such as bacon, sausage, egg, cheese etc, they also sell breakfast boxes which include oatcakes with additional fillings and names such as Belly Buster, Belly Buster double and Belly Buster triple, there is also a vegetarian option. The business also serves sandwiches and baguettes along with hot and cold drinks. They have many regular customers along with high levels of footfall and passing trade.
Scope for improvement
Advertising and marketing campaign.
Extend opening hours.
Website with online ordering facility.
Expand the delivery service and consider Hungry House/ Just Eat type offerings.
Improve visibility from main road maybe using A boards.
Reposition counter to allow for more seating inside and put tables and chairs outside (subject to planning consents).
Newcastle under Lyme is a market town in Staffordshire, in the 2011 census the town had a population of 75,125, it is served by the M6 motorway to the south and west of Newcastle and by the A500 road to the north and east. There are access points from the M6 at junctions 15 and 16 to the south and north respectively. The A34 trunk road runs through Newcastle from north to south and was the main road between Birmingham and Manchester until the M6 motorway opened.
There is a large bus station in the town centre and there is a bus stop immediately outside the business, most of the bus network is run by First Potteries and D&G Bus.
The business is ideally situated on a busy main road, is well signed and presented with on street parking immediately outside. The business sits alongside other complimentary food type businesses along with a beauty and tanning business, a convenience store and a barbers shop.
Nicely presented and maintained, windows and glazed door to front creating a light airy interior, tiled floor, suspended ceiling, glass fronted serve over counter, menu boards, tables and chairs allowing for approximately 8’covers.
Accessed via an arch from the shop, generous sized catering kitchen fully equipped with stainless steel extraction system, two heavy duty hot plates, two microwave ovens, 4 pot Bain Marie, larder type fridge, glass fronted drinks chiller, stainless steel preparation tables and perimeter shelving, generous run of work tops with useful storage beneath, weighing machine and single basket fryer. Hand wash basin with tiled splashback and bacon slicing machine.
Wash up Room
Window to side, stainless steel sink and drainer with cupboard beneath, generous run of work top, further microwave oven and glass topped chest freezer.
Door to a secure yard and a brick built garage currently used for storage.
To the first floor are a number of good sized rooms and having the potential to provide an owners flat (subject to the necessary planning consents) with two bedrooms, a lounge, WC and separate shower room. The first floor has not been used for some time and currently provides storage but is ripe for development.
We are advised the business is Leasehold.
The lease was originally for three years but is currently a rolling lease.
We are advised that the landlord would be agreeable to a new lease for the purchaser.
The current rent is £6,000 per annum.
There are currently no business rates payable.
Tuesday to Sunday 7am-1pm.
The business is owner managed with the help of 3 part time staff members.
The business reports a turnover of approximately £70,000 per annum.
Reasons to buy
Well established business with an enviable reputation and many regular customers.
Low running costs with cheap rent and no business rates.
Little or no competition locally.
Ideal owner managed or husband and wife business.
A real opportunity to increase turnover significantly, current owner has been running at a pace to suit.
Possibility of living accommodation or rental income from the first floor.
Fantastic trading position on a busy main road.
Purchase will include the much coveted secret oatcake recipe.