There has been a cafe business in this position for approximately twenty years, our client purchased in August 2016 and totally refurbished the entire premises as well as rebranding and making the business more upmarket.
This is a reluctant sale prompted only by the owners wish to move abroad and start a similar business in sunnier climates.
The business sells breakfasts, panini, hot and cold snacks and lunches, daily specials, salads and hot and cold drinks, baguettes and sandwiches, children's meals, homemade cakes and pastries. A sandwich round and delivery service is also provided to the local area.
Reasons to improve
Extend the opening hours perhaps opening as a bistro in the evenings.
Website with online menus.
Consider Just Eat/ Hungry House type offerings.
Maximise the use of social media.
Develop the existing outside catering arm of the business particularly corporate.
Advertising and marketing campaign.
Cafe Sireno is located in Stafford, Staffordshire.
Stafford is the county town of Staffordshire in the West Midlands of England, it lies approximately 16 miles north of Wolverhampton, 18 miles south of Stoke On Trent and 24 miles north west of Birmingham. The town centre Guildhall shopping centre, close to this business is the town’s main shopping venue housing more than 40 retail stores.
Stafford Train Station is a short walk away and is a stop for Virgin trains on the West Coast Main line enabling easy commuting to London (Euston) and Liverpool, the station is also served by trains from West Country Trains, London Midland and Arriva trains Wales.
Junctions 13 and 14 of the M6 motorway provide access to the town therefore the cities of Birmingham and Manchester are easily reached. The A34 also runs through the centre of town.
The business is well signed in distinctive livery having been fully refurbished in the last six months or so. There is on street parking nearby and other car parks within easy walking distance.
The business occupies the ground floor of a period building in a mid-terraced position, alongside other complimentary businesses.
Beautifully presented and maintained, recently redecorated throughout in striking colours. Floor to ceiling windows and glazed door to front creating a light airy and inviting interior.
Wood effect laminate flooring, high ceilings with two feature fans, tongue and groove panelling to dado height, chairs and tables providing 16 covers although there is space for 20 if required by removing the current children's section. Bespoke counter with marble effect worktop and space for till with generous wrapping area, glass fronted drinks chiller. Chalked menu boards and specially commissioned wall graphics.
Behind the counter is a door way into a comprehensively equipped and immaculately presented kitchen.
Twin stainless sink and drainer
Hand wash basin
Freestanding Zanussi cooker with halogen hob and fan oven beneath
Four pot Bain Marie
Six slot commercial toaster
Morphy Richards slow cooker
Six pot salad bar
Full extraction system with stainless steel canopy
Two stainless steel under counter commercial fridges with a generous run of worktop above.
Freezer/dry goods room
Following through from the kitchen is a rear freezer room housing a chest freezer, upright fridge and upright freezer. A door to the side leads to a shared rear yard with two allocated parking spaces.
We are advised leasehold.
The original term was for three years so there is still approximately two and a half years.
The rent is £6480 per annum.
There are currently no business rates payable.
Landlord would be happy to renegotiate the lease if required by a new owner.
Monday to Saturday: 8am - 3.30pm
The business would definitely benefit from longer opening hours.
The business is run and managed by the owner with the help of two-part time members of staff.
The owner advises a turnover of approximately £62,400 per annum.
Reasons to buy
Ideal owner managed or husband and wife business.
Fully refurbished throughout making this an ideal Turn key business.
Real opportunity to increase turnover significantly, current owner running at a pace.
The owner advises that a new cinema is to be built nearby and 70 builders will be working on it, the owner has already spoken to the site manager about providing meals so this should have a massive impact on turnover.
Minimal running costs with extremely low rent and no business rates.