There has been a cafe type business at these premises for the last 20 years or so and the current owner founded Shake It Up in January of this year and is only selling albeit reluctantly to pursue other business interests.
The business offers eat in or take away food such as Hotdogs, Burgers, all day breakfasts, oatcakes (a traditional Staffordshire delicacy-flat like a pancake with an oaty flavour), hot baps and sandwiches, desserts and milkshakes along with hot and cold drinks.
The business has many regular customers and is popular with younger customers especially for the ice cream sundaes, Crepes, Belgian Waffles and pancakes.
The current owner prides himself on the use of freshly made and locally sourced products. The business has good visibility on the internet with its own Facebook page and WiFi is available.
Scope to Improve
Advertising and marketing campaign
Website ideally with online menus and ordering facility
Maximise the use of social media
Extend the opening hours perhaps opening as a bistro in the evenings
Consider offering Sunday lunches, demand locally
Start a sandwich round delivering to local retailers and businesses
Develop the outside catering side of the business particularly corporate
Explore online offerings such as Hungry House and Just Eat
Cheadle is a market town near Stoke On Trent, Staffordshire with a population of 12,165.
Shake It Up is perfectly situated near to the main shopping centre on the edge of the main Car park in town and is surrounded by complimentary retail businesses such as Iceland and bm Bargains, Barclays Bank and other independent shops. The business benefits from high levels of footfall as people park and then walk past the business to access the busy and vibrant town centre shops.
The business is well signed and there is inexpensive public car parking pretty much immediately outside the premises.
The business occupies the first floor of an end terraced, brick built building and is presented and maintained to a high standard with a complete renovation having taken place under the current ownership.
Stairs lead to a small entrance hall which in turn leads into the cafe, windows to front creating a light airy interior, spotlighting, generously proportioned with tables and chairs providing 16 covers but room for more. Breakfast bar facing the windows with four high stools beneath, wood effect flooring, feature menu boards andPolar glass fronted pie warmer.
Bbespoke counter with tongue and groove timber front and a generous run of worktop with under counter storage space, glass serve over freeze, Zanussi under counter fridge, two Swan under counter fridges and a Swan chest freezer. Two milkshake makers, coffee machine and till.
Nicely presented and equipped with a window to side and vinyl type flooring, double stainless steel sink and drainer with useful storage beneath, twin basket commercial fryer, stainless steel urn, Kukoo griddle, microwave oven, pie warmer, 4 slot toaster, Swan freestanding cooker, fridge freezer and bug zapper.
We are advised leasehold with the original 4 year lease having three remaining. The rent is a very reasonable £7008 per annum and we are further advised that the landlord would be happy to negotiate a mutually acceptable lease with a new owner.
There are no business rates currently payable.
The business currently opens:-
Monday to Saturday 9.00am -5.00pm
Sunday 10.00am -4.00pm.
The business is owner managed with the help of one part time member of staff and casuals as required.
The business currently has a turnover of approximately £30,000 but this is increasing as the business becomes more established.
Reasons to buy
A well-established business with an enviable reputation and many existing customers
Minimal running costs with inexpensive rent and no business rates
Perfect trading position with parking almost immediately outside
Ideal owner managed or husband and wife business
A real opportunity to increase turnover significantly, the current owner has been running at a pace to suit.