Hilton Smythe are proud to bring to the market Divas & Dudes. This independent children’s boutique has been established in this location for around 8 years and in the hands of our client since March 2016; who is now looking to sell due to family commitments.
The business is a one stop shop for any new family offering a range of maternity clothing, prams, bathing essentials, nursery furniture, toys, weaning essentials and a range of clothing from birth - 5 years (options to go older are available). The store stocks a range of well-known brands such as Hately, Mayoral, Hippychick, Tutto Piccolo, Babymoov, Dainty & more. Divas & Dudes has an exceptional reputation locally for the quality of stock and customer service provided.
The business also boasts a 5 star rating on Facebook; an excellent platform for advertising and marketing. Our client is currently setting up a new website to progress the store further. Divas and Dudes previously had a website that produced lots of sales; this was closed due to a reduction in staff and the desire to focus on in store sales. The website can be found at
There is huge scope to develop this business further. We feel by increasing the age range, there would be a larger customer base. We are advised there are lots of customers asking for older items and gifts, and so this option should be considered. Extending the maternity range is also a must. Divas & Dudes is the only place in Caithness to stock maternity and shoes.
Divas & Dudes is located in Wick, Caithness, a busy town in the Highlands of Scotland. The town straddles the River Wick and extends along both sides of Wick Bay and holds the claim to fame of once being the busiest Herring port in Europe.
The town is on the main highway (A99-A9 Road) linking John o’Groats with southern Britain.
The store is ideally located on the main high street amongst other retailers, such as a Boots store, Post Office, cafes, charity stores, restaurants and much more. There is a carpark to the rear of building and a larger carpark within walking distance. There is a bus stop across the road, with regular routes into Thurso and Dunbeath.
The town is popular with locals and tourists alike. The town’s story is told in the excellent Wick Heritage Centre, which attracts lots of visitors. The remains of the Castle of Old Wick, often referred to as the Old Man of Wick still remains a must see. There is a good clifftop walk to the castle via Noss Head Lighthouse from the tiny fishing village of Staxigoe.
The property is well presented, with excellent clear light up signage. There are also two large windows used for eye catching displays.
The property briefly comprises –
The main floor has all products on display. There is ample shelving space around the store with a service counter.
There is a basement, part of this is let out to a local curtain business; for a monthly rent plus 10% commission on all sales. The rest of the basement is used for storage but could be developed in to further retail space.
Equipment includes: -
Fabric for display
Hooks and shelving units
The business is fitted with a CCTV system which has 4 cameras, a monitor and hard drive.Tenure
We are advised the business is being sold as a Leasehold opportunity.
Original lease length: 5 years.
Remaining lease length: Circa 3 years as of 2017.
Rent: £400 per month.
The landlord is happy to negotiate a yearly lease.
Business rates are not payable.
Other bills including water, broadband, bin disposal and electricity are less than £200 per month.Hours
The business opening hours:
Monday: 10.00am – 4.00pm
Tuesday: 10.00am – 4.00pm
Wednesday: 10.00am – 4.00pm
Thursday: 10.00am – 4.00pm
Friday: 10.00am – 4.00pm
Saturday: 10.00am – 4.00pm
The shop opens 1 late night per month; however, most shops in the area open 9am - 5/5:30pm so potential for extended opening hours.Staff
The business is run and managed by our client who works 3 days a week. An employee works the other 3 days with the help of 1 casual member of staff as and when required.Financial profile
Divas & Dudes generated an advised turnover of circa £56,000 as of the 2016 accounts, with a gross profit of 66%.Extra income
The business displays 3 other local companies’ products, the curtains business in the basement, Caithness Flagstone Ltd for 20% commission on sales and Dainty who make jewellery also for 20% commission on sales.Extra notes
Reasons to buy:
The landlord has agreed to refresh the exterior in 2018.
Excellent social media presence.
New website being developed.
Little or no competition locally.