This well-loved business was founded in 1972 and is situated in the centre of Hanley. Our clients are now selling albeit very reluctantly, due to a change in personal circumstances.
The Seafarer comprises a fish and chip shop, alongside a cafe and sells;
Traditional fish and chips.
Pies, puddings and chips.
Oatcakes (a local Staffordshire delicacy).
Sandwiches and baps.
Teas, coffees and hot chocolates.
The business has its own Facebook page with over 350 likes and enjoys brilliant visibility on the internet with great reviews from the likes of TripAdvisor and . The Seafarer is easily accessible by the main road Cheapside just off Albion street.
The Seafarer has loads of regular customers, many of whom are known on a first name basis by the current owner.
Scope to Improve:
Advertising and marketing campaign
Website with online menus and ordering facility
Extend the opening hours perhaps opening as a bistro in the evenings
Look at offering pre-theatre meals
Introduce a sandwich round and canvass for corporate business such as business buffets etc.
Consider a loyalty card/scheme
Explore online offerings from the likes of Just Eat and Hungry House
Introduce a delivery service
Introduce roast lunches on a Sunday (demand locally)
The Seafarer is perfectly situated in the centre of Hanley and as such benefits from high levels of footfall and passing trade. The business is well signed, presented and maintained to a high standard. There are a number of inexpensive public car parks within walking distance. The Seafarer is also close to the Regent Theatre in Piccadilly.
Stoke-on-Trent is a city in Staffordshire with a population of 469,000. Stoke-on-Trent is linked to the nearby M6 at junctions 15 and 16 by the A500. The A50 provides an East-West link between the M6 and M1 motorway.
The Seafarer occupies the ground floor of a brick built end terraced property and is interestingly split into two halves with the fish and chip business to the left hand side and the cafe seating area to the right.
Fish and chip shop
Window and glazed door to front creating a light and airy interior, suspended ceiling with concealed lighting, vinyl flooring and fully tiled walls. This area has customer service space with table and chairs, bespoke counter with brushed aluminium frontage and stainless steel worktop, till, generous wrapping area, illuminated menu boards, open plan kitchen with 4 pan stainless steel range (regularly serviced and in perfect working order), glass fronted drinks chiller, generous run of worktop and range of base units, under counter fridge, under counter freezer, 4 pot Bain Marie, single basket fryer, grill, 2 microwave ovens, Williams upright industrial fridge and hot water urn.
Cafe seating area
A lovely inviting room with window and glazed door to front, vinyl flooring, suspended ceiling with concealed lighting. Equipment includes chalked menu boards, nice chunky timber topped tables and high-backed wicker chairs providing 40 covers. This isn’t your typical ‘greasy spoon’ cafe, it has a nice upmarket feel to it.
Wash up/ Preparation area
Six burner commercial cooker with oven beneath, stainless steel cladding to walls, stainless steel perimeter shelving, twin stainless-steel sinks with drainer and useful storage beneath, separate hand wash basin and wall mounted boiler.
Generously proportioned with tiled walls and concrete flooring, washing machine and dryer, two Williams commercial, upright freezers, chipper and rumbler.
There is a useful walk in store and a secure area to the rear.
We are advised this is a leasehold sale.
6 years remaining of the current 10-year lease.
The rent is extremely reasonable given the businesses great city centre position at £13,000 per annum.
We are further advised that the landlord would be happy to negotiate a mutually acceptable lease with the new owner.
There are no business rates currently payable.
Monday: 10.30am - 2.30pm
Tuesday – Saturday: 9am – 5pm
The business is owner managed and run with the help of two part time members of staff and casuals as and when required.
The business reports a turnover of approximately £63,000 per annum.
Reasons to Buy
A well-established business with an enviable reputation and many regular customers.
Everything included making this a real Turnkey business.
Current owner happy to offer a handover to ensure the continued success.
Ideal owner managed or husband and wife business.
A real opportunity to increase turnover, currently run at a pace to suit.
Fantastic trading position in a busy shopping area.
Low running costs with inexpensive rent and no business rates.
Priced to sell! The business values higher but has been priced to facilitate a quick sale.
Early viewing is recommended to avoid missing out on this lovely little business.