Hilton Smythe welcomes to the market, The Flower Basket.
There has been a florist shop at these premises for over 40 years. The current owner has run The Flower Basket for the last three years but is now selling, albeit reluctantly only so that he can concentrate on his other business interests in the construction industry.
Our client suggests the purchaser should increase awareness of the wedding flower services, perhaps through social media, something the current owners don’t really push and is a good stream of revenue. In addition, we are advised that funeral work is also a very good revenue stream.
The Flower Basket is a retail Florist that offers deliveries both locally and nationally and specialises in;
•Funeral and sympathy flowers
•New baby flowers and gifts
•Get well flowers
•Plants and planters
•Floral table centrepieces
•Debs Corsages and flowers
•Balloons and gift cards
The business has a high number of regular customers many of whom have been using the business for many years. The sale will include a quality, e-commerce website () and the business enjoys great visibility on the internet.
Scope to Improve
1.Advertising and marketing campaign
2.Maximise the use of social media
3.Introduce a loyalty card/ scheme
4.Explore the offerings from online discounters such as Groupon and Wowcher.
Hilton Smythe highly advise early viewing to avoid disappointment.
The Flower Basket is located in Stourbridge in the West Midlands.
Stourbridge is a large sized town in the Metropolitan Borough of Dudley in the West Midlands. Historically part of Worcestershire, Stourbridge was a centre of glassmaking and today includes the suburbs of Amblecote, Lye, Norton, Pedmore, Wollaston, Oldswinford and Wordesley.
Stourbridge’s Shopping Centre lies on or near the High Street. Here can be found branches of many banks and building societies as well as big retailers such as Wilko and Specsavers. There is also a Wetherspoons pub and a number of food outlets and cafes. Off the High Street is the Ryemarket Shopping Centre which houses several shops including a Waitrose and wh Smith’s. Located at the bottom of the High Street is the Crown Centre which includes a mix of retail and community facilities and includes an underground car park.
The Flower Basket is ideally situated just off the High Street in Stourbridge’s busy and vibrant shopping area and as such benefits from high levels of footfall and passing trade. There is free on street parking immediately outside the premises as well as a few inexpensive car parks within easy walking distance. Additionally, there is a large Tesco car park nearby which offers free parking for two hours. The business is immaculately presented and maintained with clear visible signage.
The business occupies three floors of a period, inner terraced building and is surprisingly spacious and briefly comprises;
The business benefits from a state of the art cooler, which cost in excess of £6,000. It is an absolute great asset for any Florist to have at their disposal especially during the spring and summer months.
•Electric security shutter and pull out sunblind
•Windows and glazed door to front creating a light airy and inviting interior
•Double fronted with a window display area to each side of the entrance door
•Suspended ceiling with concealed lighting
•3 camera CCTV system
•Raised plinths for the display of flowers in vases
•Free standing glass shelving display
•Bespoke counter with till
•Wrapping paper dispenser.
Leading on from the shop is a generous flower room with quarry tiled floor, window to side and generous run of worktop to either side.
With space for storage and bins etc, generous walk-in chiller (installed by the current owner at considerable cost)
An unusually generous washroom cum store with toilet and hand wash basin, window to side and perimeter shelving and floor storage space.
A generous store Room with fluorescent lighting, perimeter shelving, ample floor storage space, quarry tiled floor, deep Belfast sink and window to front.
To the first and second floor are a number of good sized rooms, currently used for storage but offering potential to convert to good sized owners accommodation (subject to any necessary planning permissions) and comprising;
Larger than average bathroom with bath, toilet and pedestal wash basin all in white, tiled walls and feature wood panelled wall, window to side.
With old fashioned walk-in larder, windows to side, quarry tiled floor, stainless sink and drainer with cupboard beneath, run of worktop and space for fridge etc.
Nicely proportioned room with window to rear, beamed ceiling, large walk-in cupboard
Again, nice sized and comfortable room with windows to front, beamed ceiling and perimeter shelving.
Really generous double with a large walk-in cupboard which would make an ideal en-suite shower room.
Another good-sized double with two double glazed windows to front and access to roof space.Tenure
We are advised that The Flower Basket is being sold as a leasehold business opportunity.
The existing ten-year lease has approximately 7 years remaining, and the rent is a very reasonable £10,800 per annum, especially given the size and location of the business premises.
We are further advised that the landlord would be happy to negotiate a mutually acceptable lease with a new owner.
We are advised that the business rates payable are approximately £800 per annum.Hours
Monday to Saturday 9am – 5pm
The business is run and managed by our client with the help of 4 part time members of staff.
Ideally the business should be owner managed to reduce the wage bill and would suit a partnership or husband and wife team.Financial Profile
The Flower Basket generates an advised current turnover of circa £160,000 per annum.