The site is located on the south side of the Worcester adjacent the Ketch Roundabout between the A38 Worcester Road and the A4440 Broomhall Way. The A4440 southern link road connects the east and the west of Worcester from Junction 6 of the M5 to the A44 in Rushwick.
Worcester City Centre is approximately 3 miles to the north of the site via the A38. Worcester is situated approximately 30 miles south-west of Birmingham and 29 miles north of Gloucester. Worcester is conveniently accessed off
Junctions 6 & 7 of the M5 motorway and has a direct rail link to London Paddington.
Worcester is an attractive location for residential development, boasting a range of facilities and amenities including several highly rated state and private schools, Worcester University as well as an extensive range of high
street shops and supermarkets. Worcester is also a large employment area providing a base for companies such as Worcester Bosch, Mazak and Gtech.
The site comprises approximately 7.8 acres (3.16 hectares) of pasture land currently used a car boot sale site. The land is accessed from the A38 Worcester Road which is an adopted highway.
The surrounding area is predominantly residential to the north, and is characterised by two storey red brick properties. The site is bounded to the east and south by
agricultural land much of which is in an arable rotation.
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