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3 bed flat for sale

£4,750,000 (£2,678/sq. ft)

Pearson Square, Fitzroy Place W1T

3 1,774 sq. ft*
Interested in this property? Call +44 20 8115 5167 * or

* Calls to this number will be recorded for quality, compliance and training purposes.

Property features

  • 1 Reception Room
  • 2 Bathrooms
  • Flat/Apartment
  • Upper Floor With Lift
  • Balcony
  • Residents Parking
  • Gym/Spa
  • Concierge/Porter
  • 1774 Approx Sq ft
  • Leasehold

Property description

This exemplary three bedroom apartment was designed by acclaimed interior architects, Johnson Naylor. Located on the 8th floor, the light and views are second to none. Complete with smart home technology, the highest level of security and offering complete environmental control via underfloor heating throughout and the inclusion of comfort cooling.

Drawing its inspiration from the rich traditions of Fitzrovia and centred on the first new square in London W1 for approximately one hundred years, Fitzroy Place will include three new residential addresses, as well as two new office addresses, with complementary retail and restaurant offers.

As a resident you will always be exceptionally well looked after by a first class team who are at your service 24 hours a day, 365 days a year. The concierge provides a variety of services from simply helping with the shopping to organising housekeeping, arranging courier services to booking theatre tickets and much, much more. The building management team is dedicated to ensuring that Fitzroy Place is kept to exacting standards. The Fitzroy Residents Club, centred around the Residents lounge is open to residents and offers a wide range of facilities where you can relax and unwind beside the stunning fireplace or the widescreen TV, play a game of backgammon or perhaps just read a book.

For a work-out, there is a state-of-the-art gym, a studio for personal training and for a spot of pampering, an additional massage room. Business needs are catered for with an executive lounge and a conference room for private meetings. The twenty seat private cinema will show a wide range of films and programmes chosen by the residents. In addition, you'll have the benefit of secure underground parking together with ample spaces for bicycles.

Fitzroy Place is within close proximity of Marylebone High Street, Oxford Street, Regent Street and Bond Street. There are multiple Underground stations nearby including Goodge Street (0.2 miles) and Oxford Circus (0.4 miles), as well as mainline railway stations at Euston (0.9 miles), King's Cross (1.4 miles), and St. Pancras (1.4 miles) which is also home to London's Eurostar terminal. The new Crossrail service is due to open at the end of 2017, which will offer a direct link to Heathrow Airport with a journey time of around 28 minutes. There will only be six Crossrail stations in central London and yours will be a mere five minute stroll at Tottenham Court Road.

Three bedrooms, three bathrooms, two private balconies, lift access, eighth floor, new development, comfort cooling, underfloor heating, 24hr concierge, gymnasium, cinema.

Approximately 165 sq m (1,774 sq ft).

Property info

Floorplan(s): Floorplan

Floorplan View original

Market activity
Average price paid £1,993,164 Sales 221 Current average value £2,045,392 (Zoopla Zed-Index) Value change £96,988 ▲ 4.98%

Property value data/graphs for W1

Property type Avg. current value Avg. £ per sq ft. Avg. # beds Avg. £ paid (last 12m)
Detached £5,035,848 - - -
Semi-detached £4,616,460 - - -
Terraced £4,201,495 - - £3,462,692
Flats £1,782,926 - - £1,909,923

Current asking prices in W1

Average: £2,340,042
Avg. current asking prices in W1
Property type 1 bed 2 beds 3 beds 4 beds 5 beds
Houses £1,676,106
Flats £1,007,244
All £1,043,076

Current asking rents in W1

Average: £7,075 pcm
Avg. current asking prices in W1
Property type 1 bed 2 beds 3 beds 4 beds 5 beds
Houses £3,821 pcm
£4,486 pcm
£8,868 pcm
£11,416 pcm
£19,666 pcm
Flats £4,009 pcm
£5,891 pcm
£12,463 pcm
£20,781 pcm
£161,810 pcm
All £4,004 pcm
£5,860 pcm
£12,161 pcm
£18,241 pcm
£80,585 pcm

Fun facts for W1

Highest value in W1
Highest value streets Zed-Index
Farm Street £7,490,633
North Row £6,435,688
South Street £6,079,824
Upper Brook Street £5,580,135
Davies Street £5,497,120
Highest turnover in W1
Highest turnover streets Turnover
Soho Square 34.6%
Wheatley Street 28.6%
Grosvenor Hill 26.7%
Picton Place 26.3%
Shouldham Street 25.0%

What Zoopla users think of W1T

Overall rating:

  • currently 4 stars
Very good - 85% (24 ratings)

Ratings breakdown:

  • currently 4 stars
Community & safety
  • currently 4.5 stars
Entertainment & nightlife
  • currently 4.5 stars
Parks & recreation
  • currently 4.5 stars
Restaurants & shopping
  • currently 4 stars
Schools & public services
  • currently 4.5 stars
Transport & travel

Rate W1T:

Tell us what you think of this area by rating these categories.
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Community & safety
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5
Entertainment & nightlife
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5
Parks & recreation
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5
Restaurants & shopping
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5
Schools & public services
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5
Transport & travel
  • currently 0 stars
  • 4
  • 1
  • 0
  • 3
  • 2
  • 5

Nearby transport

  • Goodge Street (0.1 miles)
  • Warren Street (0.3 miles)
  • Oxford Circus (0.3 miles)
  • London City Airport (8.4 miles)
  • London Heathrow Airport (14.2 miles)
  • London Gatwick Airport (25.8 miles)
  • Savoy Pier (1.1 miles)
  • Embankment Pier (1.1 miles)
  • Festival Pier (1.3 miles)

Nearby schools

View all schools in Westminster
  • All Souls CofE Primary School (0.0 miles)
  • Netley Primary School & Centre for Autism (0.6 miles)
  • Soho Parish CofE Primary School (0.6 miles)
  • CATS College London (0.7 miles)
  • Harris Westminster Sixth Form (1.4 miles)
  • Westminster School (1.6 miles)
  • Portland Place School (0.3 miles)
  • Queen's College London (0.4 miles)
  • Wetherby Senior School (0.6 miles)
Note: Distances are straight line measurements

Local info for Westminster

About the neighbours in W1T

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* Sizes listed are approximations. Please contact the agent to verify actual sizes.

For more information about this property, please contact
CBRE, WC2E on +44 20 8115 5167 * (local rate)

Monthly running costs Beta

£17,363 Monthly total


Purchase price
Deposit (10%) 475,000
Repayment term 25
Interest rate 1.5
Your payment £17,097 /mo How Much Could I Borrow

These results are not provided by NatWest and are only indicative based on a repayment mortgage product. Repayments will be subject to the product provided and your circumstances.

Your home or property may be repossessed if you do not keep up repayments on your mortgage.

Home Insurance

Rebuild value up to £110,972 Contents value up to £15,000 Average insurance cost £23/mo (£280/yr)
Compare insurance deals now In partnership with uSwitch
Home insurance costs explained

Home Insurance is based on the average price of a building and contents quote for a property in this area in the last 48 months.

Source: Autonet Insurance Ltd


Gas £33 Electricity £41 Estimated energy cost £74/mo

Similar properties could save up to £301

How Much Could I Save? In partnership with uSwitch
Energy costs explained

The estimated energy cost for this property has been calculated using actual energy usage data for a property of this type, number of bedrooms and region.

Estimated consumption

Gas: 11400 kWh/year
Electricity: 3400 kWh/year

Source: National Energy Efficiency Data Framework

Council Tax

Local authority


Estimated tax band H Council tax cost £138 /mo
when paid over 10 months
Council tax costs explained

The Council Tax cost displayed is based on the council tax band and on the basis of 2 adults living at the property. The monthly cost shown excludes any discounts and is rounded to the nearest pound.

Full information on Council Tax discount entitlements can be found on the Gov.UK’s website.


Supply £16 Sewerage £15 Estimated water cost £31 /mo
Water costs explained

Water consumption is based on average water usage for the predicted occupancy of the property based on the number of bedrooms.

Total annual consumption (in cubic meters) is then averaged into a monthly cost.

Note: If you have 2 separate suppliers for water and sewage, you may receive 2 separate bills.

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Property descriptions and related information displayed on this page, with the exclusion of Running Costs data, are marketing materials provided by CBRE, and do not constitute property particulars. Please contact CBRE for full details and further information. The Running Costs data displayed on this page are provided by Zoopla to give an indication of potential running costs based on various data sources. Zoopla does not warrant or accept any responsibility for the accuracy or completeness of the property descriptions, related information or Running Costs data provided here.

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