Principal Tower enjoys a prestigious location, the heart of the City of London and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance. City Airport is an additional asset, being less than 30 minutes away.
Principal tower is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pederson Fox. Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally. Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.
Many other world-famous London destinations are also easily accessible thanks to Principal Tower’s proximity to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon in Hyde Park, you are only minutes away.
Whilst principal tower is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular views from East to West, a panoramic that is unlikely to be surpassed.
Principal tower is situated within principal place, destined to be a primary public space for this vibrant area. Principal Place is a true mixed-use destination, home to the 600,000 sq. Ft. Amazon headquarters building as well as 28,000 sq. Ft. Of retail space. Pleasing gourmet eateries, cafes and lively bars will complete the picture. A half-acre piazza will be a lively space with cultural events being hosted throughout the year.
Principal tower and the Gherkin, both iconic designs by Foster + Partners, will bookend London’s City Centre.
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