Zoopla.co.uk launches national TV advertising campaign
25th August 2010
Leading property website, Zoopla.co.uk, has today launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital campaign to run over the coming months.
The new TV campaign will tap into the nation's obsession with the property market and is designed to increase Zoopla.co.uk brand awareness and drive even greater performance for its member estate agents. 87% of adults will see the TV ad at least once during the initial five-week period and the TV campaign will supplement the ongoing print and digital advertising activities undertaken by Zoopla.co.uk.
Zoopla.co.uk has grown rapidly since its launch in 2008 to become a key source of enquiries and exposure for agents across the country and is now looking to further capitalise on its impressive growth by increasing its brand awareness through a new multi-channel marketing campaign.
The TV ads centre on the theme that finding the perfect property is much like finding the perfect partner and reinforce the core Zoopla.co.uk philosophy that free and easily accessible information helps buyers, renters, sellers and owners make better-informed property decisions.
Zoopla.co.uk has been working closely with leading creative and media agencies on the campaign. VCCP (O2, Comparethemarket, Microsoft, Texaco and Standard Life) were responsible for the creative development and Vizeum (Coca-Cola, BMW, Five and Panasonic) handled the media buying.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said: "Over the past 2 years, the pace of our growth has been unrivalled in the property portal space. Our marketing to date has been largely focussed online and we are now ready to turn Zoopla into a household name targeting property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents."
To view the video go to: http://www.zoopla.co.uk/improve-your-chances
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.
Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).
Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).