Zoopla.co.uk grows market share further over summer
26th August 2010
According to the latest figures from Nielsen (Source: MediaTel/UKOM), overall visits to UK property websites fell by 5.3% in July compared to June, reflecting the typical seasonal summer drop. Amongst the leading property portal businesses, Zoopla.co.uk was the only one to buck the trend and show any growth in unique visitors in July with an increase in audience of 5.2%, compared to a drop of 2.2% for Rightmove and 1.1% for TDPG.
Despite the overall decrease, traffic to the leading property portals held up well in July compared to other property websites, demonstrating their continued and growing importance both in audience numbers and leads. According to the July stats, Rightmove remained in the #1 position with a reported unique audience of 3.16 million users, followed by Findaproperty with 1.38 million and Zoopla.co.uk with 1.32 million unique users in the month.
The gap between the leading portals and the rest of the market also continued to widen in July, highlighting that the market consolidation over the past year or so has led to only 3 key players of size in the market - Rightmove, Zoopla and TDPG.
Yesterday, Zoopla.co.uk launched its first multi-million pound national TV advertising campaign in its continued drive to further increase its brand awareness and grow its market share. This follows it having recently announced strategic partnerships with the UK's 3 biggest estate agency groups - Countrywide, LSL Property Services plc and Connells Group - and the CEOs of these groups each joining the Zoopla.co.uk board.
Alex Chesterman, CEO of Zoopla Limited, commented: "We are delighted to be continuously growing our market share and playing an ever-increasing role for our agent members in terms of both exposure and enquiries. This week we launched our first national TV ad campaign which includes a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky channels and targets property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents."
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.
Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).
Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).