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Best value places to live in Britain's priciest counties revealed

29th March 2017

  • Feltham (Greater London) tops the list of best value towns in Britain’s priciest counties, with house values £334,716 cheaper than the county average
  • Whyteleafe, Surrey places second, as properties are typically 70 per cent less than the county average
  • Runcorn is best value town in Northern England’s most expensive county, Cheshire
  • New Zoopla data reveals the best value towns to buy a property within Britain’s most expensive counties. Topping the list is Feltham, where properties are on average £334,716 (103 per cent) cheaper than the Greater London county average, which stands at £659,627.

    Zoopla analysed average property values across Britain to reveal where house-hunters can find better value pockets of housing in the priciest counties. Surrey’s Whyteleafe came in second place, with properties in the town typically £244,828 less than the county average (£595,459). The South East of England also dominates further down the list, with Stevenage in third place - where property prices are £181,549 less than the rest of Hertfordshire - and Harwich (Essex) in fourth where property values are £154,069 less than the surrounding county.

    Despite being the lowest cost options in their respective areas, property prices in four of the top 10 best value towns in the most expensive counties – Feltham, Whyteleafe, Stevenage and Bracknell – exceed the national average of £299,763. Within the top 10, Harwich in Essex is the lowest priced town, with property values averaging just £198,556.

    Regionally, Runcorn in Cheshire is the best choice for those looking for value in Northern England’s most expensive county, as prices in this industrial town are 84 per cent (£108,381) less than the county average. Meanwhile, in Scotland, the coastal town of South Queensferry enjoys property prices which are £52,219 (24 per cent) less than the Edinburgh county average (£266,146), and properties in Caldicot, Wales, average £46,136 less (20 per cent) than the rest of Monmouthshire.

    Lawrence Hall, spokesperson for Zoopla comments: “Many of us may aspire to live in Britain’s most sought-after and expensive counties, such as Surrey, Hertfordshire or Buckinghamshire. However with average county property values above the national average, many prospective buyers are priced out, so it’s reassuring to know there are still some locations where value can be found.”

    Rank Post town Town average property value County County average property value Price percentage difference (town average vs. county average) Price difference (town average vs. county average)
    1 Feltham £324,911 Greater London £659,627 103.02 £334,716
    2 Whyteleafe £350,631 Surrey £595,459 69.82 £244,828
    3 Stevenage £308,906 Hertfordshire £490,455 58.77 £181,549
    4 Milton Keynes £299,079 Buckinghamshire £435,693 45.68 £136,614
    5 Carterton £290,976 Oxfordshire £425,032 46.07 £134,056
    6 Bracknell £375,135 Berkshire £421,371 12.33 £46,236
    7 Lancing £276,584 West Sussex £383,263 38.57 £106,679
    8 Gosport £207,182 Hampshire £356,200 71.93 £149,018
    9 St Leonards-on-Sea £228,743 East Sussex £353,430 54.51 £124,687
    10 Harwich £198,556 Essex £352,625 77.59 £154,069
      Source: Zoopla, March 2017  

    - Ends -

    For further information, please contact Tim Vooght at or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

    Zoopla is part of Zoopla Limited which was founded in 2007.

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