Zoopla launches its biggest marketing campaign yet
30th August 2012
This weekend property website Zoopla.co.uk will launch its biggest ever advertising investment with a brand new multi-million pound national TV, radio and print campaign. This follows the recent launch of its multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season.
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations with print ads running across various national newspapers The campaign, dubbed ‘Talking Houses’ features three animated houses discussing the property market and the benefits of Zoopla. Giving life to the house are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and Mathew Horne (Gavin and Stacey). And property market expert Phil Spencer has lent his voice at the end of each ad.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, “We are fulfilling our promise of investing heavily in marketing to benefit our members and remain committed to operating the UK’s best known online property brands. Our sponsorship of West Bromwich Albion FC is off to a great start and we are really excited about the upcoming launch of our new TV and radio ads. We will continue to invest millions more over the coming months in order to ensure that we continue to be the UK’s most cost-effective online marketing platform.”
Please visit the Zoopla Blog to view the full set of adverts
- Ends -
For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266