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Zoopla sets new records in August and remains #2 UK property site

16th September 2011

The latest data from independent website monitoring firm, Nielsen, shows that the number of visitors to grew faster than other leading UK portals in August and once again places Zoopla as the second most-visited property website in the UK.

Zoopla grew its unique audience by an impressive 10.6% in August, compared to 6.6% growth for Findaproperty and drop of 1.2% and 8.8% for Rightmove and Primelocation respectively. And Zoopla is reporting record levels of traffic, engagement and enquiries on its website with over 10 million visitors, 80 million page views and over 800,000 leads delivered in August.

This latest report from Nielsen placing Zoopla as the #2 UK property site coincides with Property Week magazine naming Zoopla founder and CEO, Alex Chesterman, as one of the 100 most important people in UK residential property in its inaugural Resi 100 List.

Alex Chesterman, Founder & CEO of Zoopla said: “Our continued growth is a result of our ongoing marketing investment and commitment to innovation. We are delighted to be setting new records at a traditionally quiet time for the housing market.”

Unique visitors to the UK's top 4 property portals: August 2011
Rank Portal Unique Users (August) Unique Users (July) Change MoM (%)
1 Rightmove 3,337,000 3,379,000 -1.2%
2 1,954,000 1,767,000 10.6%
3 Findaproperty 1,752,000 1,643,000 6.6%
4 Primelocation 881,000 966,000 -8.8%

Source: UKOM powered by Nielsen, August 2011

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For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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