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Zoopla.co.uk unlocks access to additional 5 million property sales records

- Leading house prices website now lists over 15 million records dating back to 1995 -

22nd Jan 2009

Following the government's release of over 5 million additional sold house price records dating back to 1995 to add further transparency to the housing market, Zoopla.co.uk has become the first and only UK website to offer free, unrestricted access to this data.

Zoopla.co.uk, the UK's fastest growing property website, now provides over 15 million sold house price records across more than 10 million unique properties (40 per cent of all UK homes). As the leading source of house price and property market data in the UK, Zoopla.co.uk is fast-becoming the ultimate destination for those wishing to stay informed about the property market by also providing free, instant value estimates on all 27 million UK homes and free email alerts on local market activity, stats and trends.

With over 50 per cent more sale transaction records, Zoopla.co.uk now gives its users a significant advantage over other property websites and allows both consumers and property professionals to freely research historic property transactions like never before.

Alex Chesterman, CEO of Zoopla.co.uk commented:

"In our continued drive to deliver both transparency and efficiency to the property market, we are delighted to make this data available free to our users with an information advantage that is more relevant than ever in the face of the current market climate."

- Ends -

For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to Editors

About Zoopla.co.uk

Zoopla.co.uk is a unique property website offering users information and tools to help them make better-informed property decisions. Our aim is to provide the most comprehensive source of residential property market information in the UK to help buyers, sellers, owners and estate agents alike and give them an advantage in the property market.

In 2007, following the success of bringing DVD rental to the web with LOVEFiLM.com, Zoopla founders Alex Chesterman and Simon Kain realised that the UK property market had yet to fully enjoy the benefits of the internet in terms of its ability to deliver transparency and efficiency. They set out with the mission to transform the property market for both professionals and consumers by:

  • offering users FREE access to instant value estimates, sold house prices and local information and trends
  • enhancing estate agents' marketing efficiency by providing exposure/leads on a pay-for-performance basis
  • helping users find local agents and other property professionals to assist them in the transaction process
  • letting buyers make offers on ANY UK home and owners test interest in their homes before choosing to sell
  • creating an environment where anyone can ask/answer questions and share their knowledge about homes

We have started by providing FREE value estimates, sold prices and local information as well as letting users add content by editing information and uploading photos. We are the UK's fastest growing property website and by far the largest and most active property community in the UK, with over a million user contributions to our website in 2008 alone. We have already launched some unique features, like TemptMe™ and AskMe™, which allow consumers to gain an insight into the market and discover information they won't find anywhere else. Our estate agent directory, FindAnAgent and our unique AskAnAgent feature allow users to contact local professionals directly for their expertise. Very soon we will begin accepting estate agent listing feeds and delivering buyer leads to agents on a no-risk, performance-based model, making Zoopla.co.uk the most cost-effective way for agents to gain exposure and develop their inventory pipeline.

Our value estimates are calculated using a proprietary algorithm (a secret formula) that we have developed by analysing millions of data points relating to property sales and home characteristics throughout the UK. The algorithm works by comparing relationships between home prices, economic trends and property characteristics in given geographic areas. Our estimates are constantly refined, using the most recent data available from public sources combined with our proprietary used-generated data and a variety of statistical methodologies, in order to provide the most current information on any home.

Zoopla Limited is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).

Zoopla.co.uk Awards

  • Winner: 'UK's Most Promising Internet Company 2008' (First Tuesday)
  • Winner: 'Best Property Website - Gold Award' (Web User Magazine)
  • Winner: 'Best Real Estate website 2008' (Websiteoftheyear.co.uk)

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