With your consent, and in accordance with our cookie policy, we use cookies to save and retrieve information about your visit to our websites.
We also allow some third parties, such as Facebook and Pinterest, to use cookies to collect information from our websites and apps. They use this to help us advertise Zoopla on other websites and social media, and also to help us find others who might be interested in Zoopla’s services.
For example, Facebook uses a custom audience pixel, which is why you might see Zoopla ads on Facebook after you have been on our websites. We use the Facebook pixel to display our ads to Facebook users who’ve previously shown an interest in our website and the products and services advertised on it. We also display our ads to those who’ve shown an interest in certain locations or properties within a particular price range. Or those who’ve shown intent to purchase or rent a property.
Facebook ‘lookalike’ audiences allow us to show ads on Facebook to people who show similar characteristics to those who use our website. ‘Lookalike’ audiences are created using data collected by the Facebook pixel, or in some cases, email address matching, but only on an anonymised and aggregated basis. We do this to make sure we show ads to people who are likely to be interested in them.
By counting redirects to our websites, or estate agents’ and new home developers’ websites, we track how effective these ads are for statistical and market research purposes. You can change your cookie preferences at any time by visiting the cookie policy page.
When you enter your email address on our website we may share personal or other information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp, Inc. and its group companies. LiveRamp’s privacy policy and opt-out is available here.
LiveRamp uses this information to create an online identification code for the purpose of recognising you on your devices. This code does not contain any of your identifiable personal data and will not be used by LiveRamp to re-identify you. We place this code in our cookie or use a LiveRamp cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our use of LiveRamp cookies and our sharing of this data with LiveRamp for the above purposes.