This service is operated by Zoopla Limited. If you visit our website, use our apps or contact us, this policy is for you. It's about how we protect your data and respect your privacy.
We last updated this policy in March 2022. We update it from time to time as we make improvements or when laws change. Please check it regularly to make sure you know exactly how we use your data.
Zoopla
You
This policy applies to the personal information you share with us, not the information about properties we show on our website or apps. This information is about the property itself, not about the occupants or owners of that property.
If you have any questions about the property information we display, please contact our customer care team. If you’re selling or letting a property that’s being advertised on our website or apps, please direct any questions to your estate agent.
When you use our online services, we collect data about your visit, including which webpages you visited. Sometimes you might give us data, such as your email address.
In this section, we outline what information we collect about you when you use our services, why we collect it and the legal basis on which we use it.
E.g. Your address, email address or phone number.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
Our legitimate interests are:
‘Consent’ is when you give us your permission to use your data for a specific purpose. You can withdraw your consent at any time. Simply contact us, or amend your email preference settings in your MyZoopla account.
E.g. Your login details, preferences and properties you save in our My Home service.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
Our legitimate interests are:
E.g. Your marketing email subscription preferences.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
E.g. Information about how you got to, and use, our websites and apps.
We use Google Analytics and Segment Cookies, with your permission in accordance with our cookie policy, to collect browsing and ‘clickthrough’ data, including session, lead and site interaction data via cookies or IP addresses.
ZooplaYou‘Consent’ is when you give us your permission to use your data for a specific purpose. You can withdraw your consent at any time. Simply contact us, or amend your email preference settings in your MyZoopla account.
With your consent, and in accordance with our cookie policy, we use cookies to save and retrieve information about your visit to our websites.
We also allow some third parties, such as Facebook and Pinterest, to use cookies to collect information from our websites and apps. They use this to help us advertise Zoopla on other websites and social media, and also to help us find others who might be interested in Zoopla’s services.
For example, Facebook uses a custom audience pixel, which is why you might see Zoopla ads on Facebook after you have been on our websites. We use the Facebook pixel to display our ads to Facebook users who’ve previously shown an interest in our website and the products and services advertised on it. We also display our ads to those who’ve shown an interest in certain locations or properties within a particular price range. Or those who’ve shown intent to purchase or rent a property.
Facebook ‘lookalike’ audiences allow us to show ads on Facebook to people who show similar characteristics to those who use our website. ‘Lookalike’ audiences are created using data collected by the Facebook pixel, or in some cases, email address matching, but only on an anonymised and aggregated basis. We do this to make sure we show ads to people who are likely to be interested in them.
By counting redirects to our websites, or estate agents’ and new home developers’ websites, we track how effective these ads are for statistical and market research purposes. You can change your cookie preferences at any time by visiting the cookie policy page.
When you enter your email address on our website we may share personal or other information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp, Inc. and its group companies. LiveRamp’s privacy policy and opt-out is available here.
LiveRamp uses this information to create an online identification code for the purpose of recognising you on your devices. This code does not contain any of your identifiable personal data and will not be used by LiveRamp to re-identify you. We place this code in our cookie or use a LiveRamp cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our use of LiveRamp cookies and our sharing of this data with LiveRamp for the above purposes.
E.g. Information about your property searches, clicks, likes and the pages you follow.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
Our legitimate interests are:
We use data to create different audience categories for those who share interests relating to the property market. First-time buyer is one example of a category. We assign you an audience category based on your browsing behaviour on our site, and any data you give us during registration or when you send a lead to an agent. We include information about the areas and property features you’re interested in.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
Our legitimate interests are:
Adtech is a complex set of technologies and practices which enables advertisers to compete for available digital advertising space in real time.
Zoopla’s websites feature ads from third parties. We sometimes select these ads through a bidding process, which enables us to automatically analyse and manage information. We can then instantly sell the advertising space to advertisers during the time it takes for a web page to load on your browser.
Advertisers bid for a specific space on our website if they think a particular user is someone they’d like to reach. We share our audience segments with advertisers so they can target their ads more effectively. For example, new homes developers may want to display their ads to someone we’ve defined as a first-time buyer. To ensure that we display relevant content in the ads we display, we only allow certain companies to bid for ad space on our websites.
E.g. Your contact details and messages you send to agents and developers through our websites and apps.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
E.g. Feedback tools on our websites, apps and emails.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
E.g. Recordings of phone calls with you, agents and developers.
ZooplaYouWe’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
‘Consent’ is when you give us your permission to use your data for a specific purpose.
You can withdraw your consent at any time. Simply contact us, or amend your email preference settings in your MyZoopla account.
We’re allowed to use your data if it’s necessary for our (or someone else’s) legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you.
Our legitimate interests are:
The law grants you rights with regards to your personal data. They fall into six categories:
You can choose not to give us your data.If you do this, you can still browse our websites and use our apps, but you will not be able to send enquiries, sign up to our emails or register with us.
You can turn off cookies.If you’ve previously consented to advertising and personalisation cookies, you can change your settings via our cookie policy. You can also block all cookies by adjusting your browser settings or visiting our websites in “incognito” or “private” mode. You can delete cookies in your browser settings. If you do this, you might not be able to use all our services Find out more about cookies.
You can tell us not to use your data for marketing.You can say no to us using your data for direct marketing, or withdraw your consent at any time. Simply update your marketing preferences in your account, select ‘Unsubscribe’ in any email we send you, or contact us via help@zoopla.co.uk
The personal data we collect is processed at our UK offices and in third party data processing facilities.
Some of these third parties are located outside the UK and the European Economic Area (EEA). If we ever transfer your personal data outside the UK and the EEA, we take steps to protect your privacy and make sure that the transfers comply with the law. These steps usually include ‘Standard Contractual Clauses’ to ensure the recipient protects the personal data fully and appropriately. Please contact us for more information about our data transfer safeguards.
We only keep your data long enough to carry out the task we collected it for. After that time, we safely delete it. The exact amount of time varies depending on the type of data and how we use it.
Yes. Like many technology businesses, we use trusted suppliers to host our services (including our websites and apps) and power our business systems. We only choose partners who have appropriate security measures in place to keep your data safe.
We only share your personal data with these suppliers when we absolutely need to. If these suppliers are located outside the UK and the EEA, we take further steps to protect your privacy and make sure that those transfers comply with the law.
Our websites and apps use cookies and other similar technologies. A cookie is a piece of information we automatically place on your device so we can remember something about it or you. When you first visit our website, we'll ask for your consent to set non-essential cookies for advertising and personalisation.
Cookies help us monitor and improve our services, and to personalise your experience. You can find out more in our cookie policy.
Our websites and apps contain links to other websites. This policy does not apply to those other websites. You should check the privacy policy of any other website before submitting your personal data there.
When it comes to our products and marketing we don't compromise on security. If you've noticed something that doesn't seem quite right with any of our platforms please let us know. Drop us an email on security@zoopla.co.uk including your name, details of the vulnerability and how to reproduce it.
Although we welcome all reports of suspected vulnerabilities, we aren't able to respond to every email, and aren't offering rewards or bounties for any finding forwarded to us.
We expect professionalism from any security researchers and for them to avoid privacy or legal violations; these violations include (amongst others) not destroying or corrupting our data, not interrupting our operations, not targeting our staff, not performing any scans on our systems and not trying to access the account details of any other user.
If you have disclosed a valid unique bug we will of course pass this on to our teams internally to resolve, but will not be able to keep you updated on the progress of the report. Regardless of the outcome of your finding we would ask that disclosures are made directly to us, and that no public disclosure is made without our prior explicit consent.
Only reports that have been encrypted will be read, so in order to do that make sure you download the PGP key here.
We hope all of the above makes sense and you’re happy with how we use your personal information. If not, please contact us at privacy@zoopla.co.uk
Or you can contact our data protection officer, Michelle Riddick, at dpo@zoopla.co.uk.
Due to current government restrictions, we cannot accept any postal queries or requests.
If we’re unable to deal with your request in a satisfactory way, you can contact the Information Commissioner’s Office.