Leading UK property portals traffic up ten per cent in March
- pay-per-lead portal zoopla.co.uk fastest growing once again -
23rd Apr 2009
According to the latest website performance monitoring stats from the two leading independent sources, Nielsen and comScore, unique website visitors to the Top 10 UK property portals in March were up almost ten per cent (9.52%) in March on February's figures.
Zoopla.co.uk was revealed once again as the UK's fastest growing property portal in March, recording an impressive 26.2% increase in website traffic month-on-month as it continues to capture market share of online property consumers.
The Top 10 UK Property Portal Rankings has been compiled by taking an average of the unique users in the month reported by Nielsen and comScore, in order to provide the most accurate picture of the portal market. By averaging the two sources, the figures can be viewed as more stable and eliminate any bias of one reporting method over another.
The figures are encouraging for the industry, with all but one of the top 10 portals reporting increased traffic in March and highlighting the growing consumer interest required to fuel any market recovery. The smallest growth reported was for the PropertyFinder Group (0.22%), which fell well short of the average growth rates achieved by the other leading portals.
Top 10 UK Property Portals
|Unique website visitors|
|Mar 09*||Feb 09*||MoM|
|Digital Property Group**||2,363||2,143||10.24%|
|Trinity Mirror Network**||325||289||12.46%|
|Total for Top 10||9477||8653||9.52%|
* Average number of unique visitors per Nielsen & comScore
** Figures include combined audience from multiple websites
Alex Chesterman, CEO of Zoopla.co.uk, commented:
"March was a great month for Zoopla.co.uk with property searches conducted on our website now exceeding over one per second. It is fantastic to continue to see such strong support from our existing users who return to our website frequently and to also be attracting new users at the rate we are."
- Ends -
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Notes to editors
Zoopla.co.uk is a unique property website offering users information and tools to help them make better-informed property decisions. Our aim is to provide the most comprehensive source of residential property market information in the UK to help buyers, sellers, owners and estate agents alike and give them an advantage in the property market.
In 2007, following the success of bringing DVD rental to the web with LOVEFiLM.com, Zoopla founders Alex Chesterman and Simon Kain realised that the UK property market had yet to fully enjoy the benefits of the internet in terms of its ability to deliver transparency and efficiency. They set out with the mission to transform the property market for both professionals and consumers by:
- offering users FREE access to instant value estimates, sold house prices and local information and trends
- enhancing estate agents' marketing efficiency by providing exposure/leads on a pay-for-performance basis
- helping users find local agents and other property professionals to assist them in the transaction process
- letting buyers make offers on ANY UK home and owners test interest in their homes before choosing to sell
- creating an environment where anyone can ask/answer questions and share their knowledge about homes
We have started by providing FREE value estimates, sold prices and local information as well as letting users add content by editing information and uploading photos. We are the UK's fastest growing property website and by far the largest and most active property community in the UK, with over a million user contributions to our website in 2008 alone. We have already launched some unique features, like TemptMe™ and AskMe™, which allow consumers to gain an insight into the market and discover information they won't find anywhere else. Our estate agent directory, FindAnAgent and our unique AskAnAgent feature allow users to contact local professionals directly for their expertise. Very soon we will begin accepting estate agent listing feeds and delivering buyer leads to agents on a no-risk, performance-based model, making Zoopla.co.uk the most cost-effective way for agents to gain exposure and develop their inventory pipeline.
Our value estimates are calculated using a proprietary algorithm (a secret formula) that we have developed by analysing millions of data points relating to property sales and home characteristics throughout the UK. The algorithm works by comparing relationships between home prices, economic trends and property characteristics in given geographic areas. Our estimates are constantly refined, using the most recent data available from public sources combined with our proprietary used-generated data and a variety of statistical methodologies, in order to provide the most current information on any home.
Zoopla Limited is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).
- Winner: 'UK's Most Promising Internet Company 2008' (First Tuesday)
- Winner: 'Best Property Website - Gold Award' (Web User Magazine)
- Winner: 'Best Real Estate website 2008' (Websiteoftheyear.co.uk)