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Zoopla.co.uk growth continues to outpace rivals in March

12th Apr 2010

The latest figures released by comScore, which measures web traffic, show that the number of unique visitors to Zoopla.co.uk grew at a far higher rate in March than its main competitors as it continued its ascent in market share.

Whilst March showed positive signs for the overall online property sector, with unique visitors to all UK property websites combined up by 5.8%, Zoopla.co.uk stood out as the only one of the main portals to achieve double-digit growth (16%) month-on-month. Rightmove growth remained much in line with the market at 6.1%, whilst Primelocation and Findaproperty lagged the market with modest audience growth on February's figures of only 2.4% and 1.3% respectively.

Alex Chesterman, Founder & CEO of Zoopla.co.uk said: "The latest figures again confirm Zoopla.co.uk as the fastest-growing UK property portal and, having recently celebrated 2 years since our launch, we are obviously delighted with our market position and the scale of our audience relative to some of our rivals who have been around for almost 10 years."

Unique visitors to the UK's main property portals

  Mar '10
'000s
Feb '10
'000s
MoM
Growth
Zoopla.co.uk 1,553 1,338 16.1
Rightmove 3,928 3,703 6.1
Primelocation 1,289 1,259 2.4
Findaproperty 1,983 1,958 1.3
TOTAL 8,258 8,752 6.0%

- Ends -

For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

About Zoopla.co.uk

Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.

Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).

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