Zoopla.co.uk appoints top agencies for advertising campaign
4th June 2010
Zoopla.co.uk today announced that it has appointed two leading agencies to develop and plan its multi-million pound above the line advertising campaign, which is scheduled for launch later this year.
Vizeum has been appointed to handle media planning and buying, whilst VCCP will be in charge of the creative development of the campaign. As the leading innovator in the UK online property sector, Zoopla.co.uk is looking to capitalise on its rapid growth over the past year by increasing its brand awareness through a multi-channel marketing campaign.
Founded in 2007, Zoopla.co.uk is the UK's most comprehensive property website, focused on helping consumers make better-informed property decisions and helping agents win more business. Recently released statistics show just how fast Zoopla.co.uk has grown over the past year and how it has become the second most-visited property website in the UK, behind only Rightmove.
Both appointed agencies have impressive client lists including Coca-Cola, BMW, Five and Panasonic for Vizeum and O2, Comparethemarket, Microsoft, Texaco and Standard Life for VCCP.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: "We are delighted to be working with these agencies who have both demonstrated a solid understanding of our vision for the business and brand and we are looking forward to building an exciting campaign to complement our unique proposition."
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.
Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).
Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don't need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com, the Home Office, Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
- Winning Marketing Week Magazine's Creative Agency of 2010 (adding to the title of Marketing's Creative Agency of the Year 2009)
- Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year - the first agency ever to make both lists
- Comparethemeerkat.com winning 'Campaign of the Year' in Campaign, Marketing and comparethemarket.com being awarded 'Brand of the Year' by the Marketing Society.
- Creating social communications agency, ICON, to combine the best of advertising, digital and PR
- Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
- Expanding our international offering: the Berlin office continues to grow and we're opening our Czech office shortly
- Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
- Creating the Government's high profile Alcohol Harm Reduction and Sexual Health campaigns
Media agency Vizeum UK is part of Aegis plc, one of the biggest marketing services networks in the world.
Vizeum has enjoyed strong business success through developing a fully integrated communication offering. We offer the best of both worlds, a dynamic thinking-led culture with big network resources and capabilities.
Our philosophy is crystallised in 'Start from a Different Place'. Finding the Different Place for brands is all about an agency passion for finding opportunities within the changing media landscape to engage with consumer on their terms to deliver better business results for brands. We prize and develop insight, integrated thinking and creativity in all our people.
Our client list is one of the most impressive in the UK market and includes Coca-Cola, BMW, Twentieth Century Fox, Five, Eurostar, MINI and Panasonic. Recent account wins include IKEA, Innocent & See-Saw TV.