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Record traffic, searches and leads for Zoopla.co.uk

13th September 2010

Following the launch of its first national TV advertising campaign in late August, Zoopla.co.uk has seen record numbers of visitors to its website and has reported significant increases in the number or searches being conducted by property hunters and leads being sent to agents.

During the first week of September, Zoopla.co.uk saw a 26% increase in leads sent to agents over the prior month and a 23% increase in visitors to its website. And in terms of raising its brand awareness, Zoopla.co.uk is reporting a 44% increase in the number of brand searches through Google from one month ago.

As one of the leading property portal players in the UK, Zoopla has made impressive progress since its launch only 2 years back. With over 3 property searches now being conducted every second on Zoopla.co.uk, it is now delivering 10 leads per minute to agents across the UK and has become an increasingly important business partner for them.

Alex Chesterman, CEO of Zoopla.co.uk, commented: "Our current TV campaign has been very well-received by consumers and agents alike and we are delighted that our significant marketing investment is paying dividends for all our agent members with increased exposure and levels of enquiries."

To view the advert go to: www.zoopla.co.uk/improve-your-chances

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For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

About Zoopla.co.uk

Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.

Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).

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