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Britains' two-tier housing market

19th December 2011

  • 26,774 more property millionaires now than at end of 2010
  • But, the average British property value falls to £221,128, down 3% year-on-year
  • High prime demand creates 73 new property millionaires every day in 2011
  • 1 in 108 homes in Britain now worth £1m or more (1 in 97 at peak in ‘07)

Britain’s two-tier property market has never been clearer as the number of property millionaires grew over 2011 while average property values fell, according to property information website

26,744 new British property millionaires were created in 2011, as demand for large homes from equity-rich buyers and relatively low supply pushed up the average value of top-end homes. There are now 253,118 homes valued at more than £1 million in Britain, equivalent to one in every 108 homes. At the peak of the market in 2007, one in 97 properties were valued at over £1 million.

Despite the rise in the number of British property millionaires, the average value of a British home fell between the end of 2010 and 2011. The average British home is now valued at £221,128, 3% lower than in December 2010 when the average value was £228,658. For properties valued at over £1 million, the average value is now £1,688,379 compared to £1,657,858 at the end of 2010, a rise of 2%, according to the research by which provides free, instant value estimates for every home in the country.

The biggest rise in the number of property millionaires was in London, where numbers grew 18% over the past year. Four in five homes worth over £1 million in Britain are located in London and the South East, with London accounting for over half the national total (55%). London is also home to nine of the top ten areas in Britain with the highest proportion of homes that are valued at over £1m, led by Kensington, W8 where more than half (56%) of all homes are worth more than £1m. The only area outside London making the top ten was Virginia Water in Surrey where 30% of homes are worth £1 million or more.

Nicholas Leeming, business development director of, commented: “This data shows clearly how differently the top end of the market is performing from mainstream Britain. Whilst most of the market is suffering from the impact of inflation, stagnant wage growth, the inability to secure mortgage finance and nervousness about the future of the economy, at the upper end of the market, cash and equity rich buyers are enjoying some of the lowest mortgage rates in recent history. And strong demand from overseas buyers has boosted prices for homes in the capital.”

Change in number of property millionaires in Britain

  Region No. of Property
Millionaires (Dec ’11)
No. of Property
Millionaires (Dec ‘10)
% change over
last 12 months
London 145,768 123,236 18%
Scotland 6,835 6,062 13%
Wales 643 578 11%
Yorkshire & The Humber 1,270 1,159 10%
East Midlands 1,757 1,634 8%
South West England 9,793 9,357 5%
North West England 4,963 4,746 5%
East of England 19,123 18,454 4%
South East England 57,736 56,026 3%
West Midlands 3,486 3,393 3%
North East England 1,744 1,698 3%
TOTAL BRITAIN 253,118 226,344 12%


Highest proportion of property millionaires

Area Avg. property values (Dec ’11) % £1m+ properties
Kensington (W8) £1,844,656 56%
South Kensington (SW7) £1,388,628 48%
Chelsea (SW3) £1,449,287 43%
Barnes (SW13) £967,836 36%
Notting Hill (W11) £1,226,147 32%
West Brompton (SW10) £1,112,913 31%
Westminster (W1) £969,911 30%
Virginia Water, Surrey (GU25) £1,019,968 30%
Hampstead & Belsize Park (NW3) £999,153 28%
Belgravia & Pimlico (SW1) £1,007,387 28%


- Ends -

For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

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