Skip to main content Menu Skip to footer

Cleaning, cuddles and a curry… Zoopla reveals what people do when they move into their new home

10th February 2020

 

  • 37% give the property a deep clean, 25% get intimate with their partner, whilst 20% celebrate with a takeaway on their first day in a new home

  • New mattresses and beds are the most popular items to purchase on moving-in day

  • Two-thirds of people admit they still don't feel at home after the first week

  • Decorating and returning from a long day at work are the most likely things to make a new property feel like home

 

Zoopla, the UK’s most comprehensive property destination, has revealed what Brits do when they first move into a new home. The in-depth analysis of 2,000 people highlights what moving into a new home is worth to them and found 37% give the property a deep clean, 25% get intimate with their partner, whilst 20% simply can’t be bothered to cook so instead celebrate with a takeaway.

 

Zoopla’s survey found that those north of the border in Scotland were the most likely to spend the first 24 hours cleaning (47%). The effort this takes perhaps explains why they were also the least likely to get intimate on the first day in their home (15%). Elsewhere respondents in the North East showed their sensible side as they were the most likely to crack on with setting up with council tax and utilities on the first day (29%) but almost one in five there also had their first argument on the same day (18%). Those in the East of England were the most likely to get intimate with their partner on moving in day (36%) and they were also the group most likely to order in a well-deserved takeaway (25%). The stress of moving means homeowners in the North West are the most likely to have an argument (19%) however this isn’t true of everywhere with people in the South West the least likely (6%).

 

As getting intimate is such a moving day rite, unsurprisingly a new mattress is the most popular item to purchase on moving-in day (19%), followed closely by a brand new bed (18%). When it comes to other new-home purchases in the first week, one in five people will buy a new television (21%) and a similar amount will purchase a new sofa to watch it from (20%). 15% of new home buyers will invest in a new dining table and chairs in the first week (despite 42% of people ordering a takeaway in week one) while 35% will purchase an array of new utensils as they get set to whip up a storm in the kitchen.

 

Despite their best efforts, 68% of respondents said it took over a week for their new property to feel like home while 39% say it took over a month. Regionally those in the South West are the most likely to feel at home in week one (40%) whereas new homeowners in the North East are least likely (20%).  

 

When asked what made their new property feel like home, the most popular reason was decorating and adding their personal stamp on it (26%). This was closely followed by ‘returning home after a day at work’ (23%) suggesting that getting back into a routine made a new property feel like home while unpacking everything was in third place (14%).

 

Richard Houston, Zoopla consumer spokesperson, comments: “To many buying their first property is worth so much more than simply buying bricks and mortar. We think the home is a deeply meaningful place, nothing matters more to people than where they live with friends or where they call home with their family.

 

“Whether it's to have more privacy with a partner without living with flatmates, gaining space to start a family or if you simply want somewhere to unleash your creative self, getting on the property ladder has the power to significantly change how you live.

 

“To help more people get on the ladder we have introduced the Zooploma; a series of guides and information designed to help first-time buyers navigate the complexities of getting on the property ladder in 2020. 

 

“We know what it’s worth for first-time buyers to get a foot on the ladder, and more than 176,000 people have enrolled for our Zooploma emails since Boxing Day."

 

First-time buyers can learn about the Zooploma and sign up for free here:

https://www.zoopla.co.uk/worth/first-time-buyers

 

Most popular activities on day one of moving:

Activity

South West

South East

London

North West

North East

Wales

Order a takeaway

17%

21%

22%

20%

16%

14%

Set-up council tax or utilities

20%

19%

17%

15%

29%

23%

Give the property a deep clean

37%

37%

28%

38%

36%

30%

Get intimate with a partner

26%

24%

22%

22%

24%

23%

Entertain friends

3%

3%

6%

7%

2%

2%

Entertain family

9%

7%

8%

6%

0%

9%

Make home improvements

6%

5%

9%

9%

18%

11%

Have your first argument

6%

10%

12%

19%

18%

4%

 

Activity

Scotland

Yorkshire and Humber

East Midlands

West Midlands

East of England

UK

Order a takeaway

15%

19%

24%

21%

25%

20%

Set-up council tax or utilities

25%

19%

15%

20%

21%

19%

Give the property a deep clean

47%

38%

34%

41%

40%

37%

Get intimate with a partner

15%

26%

30%

26%

36%

25%

Entertain friends

3%

1%

10%

3%

2%

4%

Entertain family

6%

7%

5%

8%

6%

7%

Make home improvements

8%

3%

4%

9%

7%

7%

Have your first argument

10%

7%

12%

10%

6%

10%




How long it takes to buy new items:

Item purchased

On the same day

Within a week

Within two weeks

Within a month

Within three months

Within six months

Within a year

Over a year

I already had it

Sofa

6%

14%

8%

15%

9%

5%

2%

7%

33%

TV

9%

13%

6%

8%

4%

2%

2%

4%

50%

Dining table and chairs

5%

10%

6%

13%

10%

5%

4%

10%

30%

Bed

18%

19%

4%

7%

4%

2%

1%

1%

43%

Mattress

19%

19%

5%

7%

3%

1%

1%

1%

44%

Artwork/ decorations

2%

4%

4%

10%

14%

15%

9%

15%

22%

Kitchen utensils

15%

21%

6%

7%

3%

1%

1%

1%

46%

Iron

13%

17%

5%

6%

3%

2%

1%

1%

51%

 

How long it takes to feel like home:

Where do you currently live?

Within a day

Within a week

Within two weeks

Within a month

Within three months

Within six months

Within a year

Over a year

East Midlands

10%

25%

8%

21%

14%

9%

5%

8%

East of England

10%

18%

10%

23%

24%

6%

2%

6%

London

11%

18%

13%

24%

14%

11%

3%

7%

North East

11%

9%

20%

27%

13%

2%

11%

7%

North West

9%

23%

10%

25%

10%

14%

4%

6%

Scotland

8%

17%

10%

29%

17%

11%

2%

5%

South East

16%

22%

10%

18%

16%

8%

4%

7%

South West

11%

29%

11%

21%

15%

4%

4%

4%

Wales

7%

19%

16%

23%

14%

7%

4%

11%

West Midlands

17%

20%

13%

14%

16%

8%

7%

5%

Yorkshire and Humber

15%

22%

7%

17%

13%

14%

6%

7%

UK

12%

21%

11%

21%

15%

9%

4%

6%

 

Top 10 things that make it feel like home

Rank

Activity

:% of respondents

1

Decorating your new home

26%

2

Returning to your home after a day at work

22%

3

Unpacking everything

14%

4

Waking up after the first night

13%

5

Having friends/family visit

8%

6=

Making your first meal from scratch

3%

6=

Having a beer or a glass of wine

3%

8=

Getting a pet

2%

8=

The first cup of tea

2%

10

Buying plants

1%

 

- Ends -

For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.

Zoopla conducted its First Home Survey in January 2020 with 2,063 respondents that are representative of Britain.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

Back to Press releases