comScore data confirms Zoopla.co.uk as #2 UK property site
21st March 2011
According to the latest data from independent website traffic monitoring firm comScore, Zoopla.co.uk was once again the second most-visited property website in the UK in February. This follows the most recent independent figures from Nielsen (Source: MediaTel/UKOM) that also place Zoopla.co.uk in the #2 position behind Rightmove.
Comparing the stats to one year ago, the comScore figures show that Zoopla.co.uk has grown its audience by a staggering 117%, double that of its nearest rival Rightmove (59%) and well ahead of Findaproperty (45%) and Primelocation (33%) as Zoopla.co.uk continues to take share from its rivals.
The four leading UK portals now account for the significant majority of all property website visits, as more and more consumers turn to them first when searching for property. The most recent comScore and Nielsen data both show a remarkably similar picture in terms of the relative market share of the four main players with Rightmove at 44%, Zoopla.co.uk at 22%, Findaproperty at 21% and Primelocation at 13%.
The latest comScore figures show that Zoopla.co.uk had a unique audience of 2,908,000 users in February compared to 5,899,000 for Rightmove, 2,830,000 for Findaproperty and 1,675,000 for Primelocation.
Alex Chesterman, Founder & CEO of Zoopla said: “The figures show that the leading property portals continue to grow and are attracting the majority of those searching for property and researching the market. Of course, the fact that Zoopla is growing faster than anyone else is great news for our members and we are delighted to see our growth continue so strongly. The size of our audience and our growing market share clearly show that the days of there being only one player in town are long gone.”Audience share of UK's leading property portals
|Rank||Site||Unique Visitors Feb 2011||YoY Growth Rate (%)||Relative Market Share (%)|
Source: comScore, February 2011
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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