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comScore data confirms as #2 UK property site

21st March 2011

According to the latest data from independent website traffic monitoring firm comScore, was once again the second most-visited property website in the UK in February. This follows the most recent independent figures from Nielsen (Source: MediaTel/UKOM) that also place in the #2 position behind Rightmove.

Comparing the stats to one year ago, the comScore figures show that has grown its audience by a staggering 117%, double that of its nearest rival Rightmove (59%) and well ahead of Findaproperty (45%) and Primelocation (33%) as continues to take share from its rivals.

The four leading UK portals now account for the significant majority of all property website visits, as more and more consumers turn to them first when searching for property. The most recent comScore and Nielsen data both show a remarkably similar picture in terms of the relative market share of the four main players with Rightmove at 44%, at 22%, Findaproperty at 21% and Primelocation at 13%.

The latest comScore figures show that had a unique audience of 2,908,000 users in February compared to 5,899,000 for Rightmove, 2,830,000 for Findaproperty and 1,675,000 for Primelocation.

Alex Chesterman, Founder & CEO of Zoopla said: “The figures show that the leading property portals continue to grow and are attracting the majority of those searching for property and researching the market. Of course, the fact that Zoopla is growing faster than anyone else is great news for our members and we are delighted to see our growth continue so strongly. The size of our audience and our growing market share clearly show that the days of there being only one player in town are long gone.”

Audience share of UK's leading property portals
Rank Site Unique Visitors Feb 2011 YoY Growth Rate (%) Relative Market Share (%)
1 Rightmove 5,899,000 59% 44%
2 2,908,000 117% 22%
3 Findaproperty 2,830,000 45% 21%
4 Primelocation 1,675,000 33% 13%

Source: comScore, February 2011

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For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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