Connells Group signs landmark five-year portal partnership with Zoopla
1st February 2021
Connells Group to benefit from new, long-term partnership with Zoopla, curated to support its ongoing path to growth
As Zoopla’s first Innovation Partner, Connells Group will consult on the portal’s exciting technology pipeline and trial exclusive products across its near 600 branches, paving the way for all Zoopla’s agent partners
Agreement will also unlock greater access to industry expertise from Hometrack and Uswitch
Building on their existing relationship, Connells Group, one of the UK’s largest and most successful estate agency and property services providers, has signed a five-year portal partnership with Zoopla, the UK’s most comprehensive property destination.
A long-term customer of Zoopla, Connells Group will strengthen its investment in the portal, becoming the first of many Innovation Partners, securing early access to Zoopla’s exciting pipeline of innovative new products and software to be tested and trialed across Connells Group’s near 600 branches. Paving the way for all of Zoopla’s agent partners, Connells Group will also be invited to consult on Zoopla’s future product developments, as the portal works to deliver against its commitment to raise the bar for the industry and overcome the everyday challenges experienced by agents.
Beyond Zoopla’s portal services, Connells Group will work closely with brands across the Zoopla portfolio, including Hometrack, the UK’s leading provider of data and market intelligence to the property industry, as well as exploring opportunities for revenue diversification via sister-company Uswitch.
The partnership was brought to fruition after Zoopla previewed its new vision, made public this week, to Connells Group in the autumn. The vision outlines Zoopla’s innovation strategy for the year ahead and beyond, and is in the process of being rolled out to all customers now.
“We’re delighted to enter into this long term commitment with Zoopla as a key part of our portal strategy” says Connells Group Estate Agency Chief Executive David Plumtree. “We’re highly impressed with Zoopla’s investment in product development and welcome the opportunity of helping shape further innovations to aid us in our quest for further market share growth and to strengthen our offering for the benefit of our branch teams and customers.”
Commenting on the partnership, Andy Marshall, Chief Commercial Officer at Zoopla said: “It is testament to the strength of our mutually-successful relationship that Connells Group has committed to a long-term partnership with Zoopla.
“Zoopla is uniquely positioned to support Connells Group’s ambitious plans for future growth. Our unrivalled combination of industry leading software, unparalleled data and insight from Hometrack, and the possibility of revenue diversification via our sister company, Uswitch, make Zoopla a well-rounded partner capable of supporting Connells on its next growth chapter.
“2021 will mark a new era for Zoopla as we raise the bar and set a new standard in industry innovation. Our significant investment in product and software coupled with our long-term strategic vision, which we are unveiling to our customer base now, has given Connells Group the confidence that Zoopla will be its perfect partner for the months and years to come.”
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