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Home Improvement: 70 per cent of Brits prefer project properties

26th May 2016

  • Seven in 10 (70 per cent) Brits would rather buy a property in need of TLC
  • The average Brit budgets almost £18k for their renovations
  • 61 per cent consider the impact of DIY projects on their property’s value before starting
  • Nearly a quarter (24 per cent) of homeowners admit to leaving DIY projects unfinished
  • More than seven in 10 Brits would choose to buy a ‘project’ property in need of some TLC rather than somewhere that is move-in ready, according to new research from leading property website Zoopla.

    The average Brit would budget £17,765 to make their property ‘just-so’. Regionally, home improvers in London and the South East of England invest the most in adding a personal touch to their property, with averages of £22,413 and £20,047 respectively. Homeowners in Wales put the least aside, budgeting £7,705.

    To make their house a home, a third of respondents (33 per cent) said that they are willing to take on major alterations including structural work, while one in five are prepared to undertake the bulk of the hard graft without professional help. A nation of ‘Handy Andys’, the DIY tasks that we’re happiest tackling include decorating the walls (14 per cent), replacing the flooring (12 per cent) and landscaping the garden (nine per cent).

    One of the key motivations for rolling up our sleeves and improving our properties seems to be the resale potential. According to the findings, 61 per cent consider the value a renovation will add before they start work on their property. In terms of what adds the most value, respondents believed that installing a new kitchen has the biggest impact on a house’s value (17 per cent) closely followed by a new bathroom (15 per cent) and extending the property to include a loft or conservatory (13 per cent). Meanwhile, nearly two thirds of Brits (63 per cent) try to keep their interiors evergreen – avoiding ‘House of Hackney’ style prints, instead opting for neutral styles and tones in order to appeal to a wider pool of potential buyers.

    However, improving a property with your own fair hands might be easier said than done - 64 per cent of Brits say that no matter how many improvements they make there is always more to do. While a quarter (24 per cent) confess to starting DIY projects and leaving them unfinished.

    Lawrence Hall, spokesperson for Zoopla comments: “Buying a property that needs work can be an excellent way of both adding value and improving the living space of a home. Our research shows that Brits are inspired by upcoming Bank Holidays and ready themselves for DIY projects. However the research also shows that 24% of us fail to maintain our enthusiasm and complete on our DIY projects. The key to any DIY project is good preparation and not to take on too much or ideally find a professional on Zoopla for those jobs that might leave us exasperated.”


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    For further information, please contact Tim Vooght at or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

    Zoopla is part of Zoopla Limited which was founded in 2007.

    Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
    Registered in England and Wales with Company No. 09005884
    VAT Registration number: 191 2231 33
    Data Protection number: Z9972266

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