Industry first as Zoopla’s launch of AdReach 2.0 empowers housebuilders to target homemovers before they start their search
8th February 2021
Revolutionising digital marketing for housebuilders, AdReach 2.0 can identify homemovers before they’ve started browsing property
Laser-focussed, AdReach 2.0 targets buyers at every touch point of a development’s journey, driving reach and boosting sales for housebuilders
Guaranteeing a return on investment, AdReach 2.0 ensures proceedable leads for housebuilders
Zoopla, the UK’s leading property destination, has launched AdReach 2.0, a next generation digital marketing tool that unlocks leads for housebuilders by identifying relevant homemovers before they’ve even started browsing portals or development websites.
Building on the market-leading intelligence of AdReach, AdReach 2.0 is powered by the latest in predictive, data-science technology. Its predictive modelling technology, which draws on more than 50 individual data points that correspond with any given property in the UK, monitors trigger points that indicate a household is likely to move before they realise it for themselves. This can be up to 12 months in advance, surfacing relevant development marketing to them when they are using social media channels, such as Facebook.
Brought to market after months of rigorous testing with a Top 5 UK Housebuilder, the proposition has been refined and is already being adopted by some of the largest housebuilders in the UK, who recognise the benefits the tool, which is entirely unique to Zoopla, can provide for their business.
An integrated marketing partner, AdReach 2.0 supports housebuilders at every stage of a development’s life cycle, from planning through to sales, with additional impact for housebuilders who are launching a development off-plan, and are looking to build a database of relevant homemovers ahead of time.
AdReach’s effectiveness for housebuilders is unparalleled and, in 2020 alone, AdReach generated:
A 2.8% average click through rate
Proven warm-leads, with 76% looking to move within the next nine months
Tailored to suit the needs of housebuilders and aligned with inhouse metrics, AdReach 2.0 guarantees a low-risk return on investment and a fixed and fair cost per lead. It is available in three unique packages, with the ability to dial up or down usage depending on need.
Commenting on the launch of AdReach 2.0, Alex Rose, Director of New Homes, Zoopla, said: “Housebuilders are at the heart of everything we do, and the launch of AdReach 2.0 comes in direct response to feedback about what matters most to them, where their challenges lie, and how we can help.
“Based on AdReach, the market leading product that our customers know and love, powered by our unique first-party data, AdReach 2.0 is the first product in its generation to identify pre-consideration audiences, in turn putting developments front and centre of prospective homemovers’ Facebook profiles before they’ve even started browsing portals of housebuilders’ websites.
“AdReach 2.0 is founded on market leading consultancy and a commitment to innovate, and guarantees a return on investment for our customers, making it a low-risk, high-reward proposition for the market.”
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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