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New year kicks off with a surge in house hunter interest

7th January 2011

Leading property search website Zoopla.co.uk is reporting record levels of traffic, searches and leads as home-moving enquiries get off to a strong start in the first few days of 2011. During the first 4 days of January this year, visitors to Zoopla.co.uk were up by an impressive 102% compared to the same period last year.

In the period between Jan 1st and Jan 4th 2011 over 1 million property searches were conducted on the Zoopla.co.uk website, at an average rate of over 180 unique searches per minute. And, more importantly from a market standpoint, Zoopla is reporting that enquiry levels are up by a staggering 251% (with vendor appraisal leads up by 258%) compared to the same period last year, equating to over 10 leads per minute (24 hours per day) currently being sent to its agent and developer members across the UK.

On Jan 3rd alone, Zoopla.co.uk served over 2.9 million page impressions, eclipsing its previous record of 2.1 million set back in September. These record figures come after Zoopla kicked off its latest TV campaign on Jan 1st as it ramps up its aggressive marketing strategy to build its brand and increase its market share.

Alex Chesterman, Founder & CEO of Zoopla said: "Increased search and enquiry activity via property portals is a good early indicator of market interest and, whilst still very early, the signs so far for 2011 look encouraging. And, of course, we are delighted to be sending record levels of enquiries to our members."

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For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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