New year kicks off with a surge in house hunter interest
7th January 2011
Leading property search website Zoopla.co.uk is reporting record levels of traffic, searches and leads as home-moving enquiries get off to a strong start in the first few days of 2011. During the first 4 days of January this year, visitors to Zoopla.co.uk were up by an impressive 102% compared to the same period last year.
In the period between Jan 1st and Jan 4th 2011 over 1 million property searches were conducted on the Zoopla.co.uk website, at an average rate of over 180 unique searches per minute. And, more importantly from a market standpoint, Zoopla is reporting that enquiry levels are up by a staggering 251% (with vendor appraisal leads up by 258%) compared to the same period last year, equating to over 10 leads per minute (24 hours per day) currently being sent to its agent and developer members across the UK.
On Jan 3rd alone, Zoopla.co.uk served over 2.9 million page impressions, eclipsing its previous record of 2.1 million set back in September. These record figures come after Zoopla kicked off its latest TV campaign on Jan 1st as it ramps up its aggressive marketing strategy to build its brand and increase its market share.
Alex Chesterman, Founder & CEO of Zoopla said: "Increased search and enquiry activity via property portals is a good early indicator of market interest and, whilst still very early, the signs so far for 2011 look encouraging. And, of course, we are delighted to be sending record levels of enquiries to our members."
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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