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Northampton is home to Britain's fastest moving property market

17th March 2017

  • South East and East of England are the fastest moving regions in Britain – properties for sale go under offer in an average of 42 days
  • Properties in Sutton are snapped up faster than any other London borough, under offer after 28 days on average
  • It takes 47 days for the average British property to go under offer from when first listed
  • Northampton has the fastest moving property market in Britain, with homes listed for sale in the area taking an average of just 27 days to go under offer. According to new research from Zoopla, properties in the East Midlands town, receive offers 20 days faster on average than the rest of Britain (47 days).

    Zoopla analysed the top 50 biggest towns by number of listings to identify the average length of time it took properties listed for sale on the website to go under offer.* The Buckinghamshire town of Milton Keynes came in second place, with properties going under offer in an average of 29 days, and is closely followed by the London commuter town of Croydon (30 days). The Scottish cities of Edinburgh and Glasgow check in at fourth and fifth place, averaging 32 and 33 days respectively.

    On a regional level, properties in South East England and the East of England are home to the hottest property markets, with the average ‘for sale’ listing going under offer in 42 days. The East Midlands follows with an average of 44 days, marginally speedier than the property markets in neighbouring West Midlands (45 days) and London (46 days). Nationally, England ties with Scotland, both averaging 46 days overall – well ahead of Wales where the average where property is listed on site for 66 days before being offered on.

    Within the nation’s capital, Sutton is ranked as the fastest moving London borough, with listings only taking an average of 28 days to go under offer. The London boroughs of Havering and Bexley are joint second quickest (averaging 29 days). Barking and Dagenham, in fourth place, is almost a week slower with ‘for sale’ properties taking an average of 35 days to come off the market.

    Lawrence Hall, spokesperson for Zoopla comments: “Whether you're a first time or seasoned property seller, one thing that is impossible to predict is the timing of the first offer on your home. The national average period between listing a home for sale and achieving an offer is well under two months at 47 days, while sellers in Northampton can expect an offer in an average of just 27 days. Regardless of where you are selling, giving your home a bit of TLC and enlisting the help of a good estate agent with knowledge of the local market, is likely to help your sale."

    Top 10 fastest moving towns in Britain
      Rank   Town   Region Average days to secure an offer Average property value
    1 Northampton East Midlands 27 £245,288
    2 Milton Keynes South East England 29 £299,079
    3 Croydon London 30 £374,342
    4 Edinburgh Scotland 32 £266,146
    5 Glasgow Scotland 33 £175,552
    6 Bristol South West England 34 £309,807
    7 Southampton South East England 34 £279,769
    8 Coventry West Midlands 35 £191,658
    9 Salford North West England 36 £152,784
    10 Ipswich East of England 36 £259,844
    Source: Zoopla, March 2017   Top 10 fastest moving London boroughs
      Rank   Borough Average days to secure an offer Average property value (£)
    1 Sutton 28 £436,422
    2 Havering 29 £376,496
    3 Bexley 29 £363,720
    4 Barking and Dagenham 35 £283,266
    5 Redbridge 36 £446,858
    6 Croydon 37 £428,195
    7 Enfield 37 £470,106
    8 Kingston upon Thames 40 £598,834
    9 Waltham Forest 40 £452,932
    10 Haringey 40 £657,544
    Source: Zoopla, March 2017     British regions ranked by time taken to go under offer
      Rank   Region Average days to secure an offer Average property value (£)
    1 South East England 42 £400,054
    2 East of England 42 £345,554
    3 East Midlands 44 £205,437
    4 West Midlands 45 £213,772
    5 Scotland 46 £180,374
    6 London 46 £659,627
    7 South West England 50 £285,406
    8 Yorkshire and The Humber 55 £170,841
    9 North West England 55 £184,960
    10 North East England 61 £184,275
    11 Wales 66 £179,890
    Source: Zoopla, March 2017  

    - Ends -

    For further information, please contact Tim Vooght at or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

    Zoopla is part of Zoopla Limited which was founded in 2007.

    Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
    Registered in England and Wales with Company No. 09005884
    VAT Registration number: 191 2231 33
    Data Protection number: Z9972266

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