One month after launch, Zoopla reveals the positive impact of My Home and its marketing campaign on agents
19th May 2021
The launch of My Home and Zoopla’s major marketing campaign has led to a 42% spike in valuation leads
There has also been a 12% uplift in Zoopla users tracking a home, and home values sessions, the start of the Zoopla vendor journey, have increased 370%
With high sales volumes eroding the supply of homes for sale, Zoopla’s ongoing major marketing campaign and My Home are stimulating the market
A month after the launch of My Home and its biggest ever marketing campaign, Zoopla has revealed the positive impact these initiatives are having on its agent partners.
Valuation leads, crucial to an agency’s success, are up 42% in just a month. There has also been a 12% uplift in visitors tracking a home and home values sessions are up 370%.
Andy Marshall, Zoopla’s Chief Commercial Officer, said: “We’re delighted to see the strong results My Home is already driving for our customers, particularly when it comes to valuation leads, which we know are gold dust for any agent. Our multi-million pound investment is all about supporting agents to capitalise on the buoyant market and the initial results show we’re off to a great start with agents already reaping the benefits.”
With high sales volumes impacting the supply of homes for sale, and Zoopla’s latest House Price Index revealing that stock levels are down nearly 30% in April, the aim of My Home and Zoopla’s marketing campaign is to turn the 42% of UK households who are starting to think about selling into active sellers.
During the campaign, Zoopla has highlighted the crucial role agents have to play in nudging homeowners to sell, with its inaugural Hidden Equity survey finding that the average homeowner undervalues their property by an average of £46,305. By educating homeowners on the true value of their property by providing an expert market valuation and personalised guidance, agents can support homeowners on how best to sell their home.
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