Over 275,000 people sign up to Zoopla’s new ‘Homemover Zooploma’ within a week of launch
25th August 2020
Designed to guide both new and experienced homemovers, the Zooploma delivers free expert advice and helpful case studies
Comprising a six week programme, subscribers will receive a sequence of 16 emails outlining everything they need to know about the homemoving process
The Homemover Zooploma, which supports Zoopla’s new marketing campaign, follows the successful launch of the First-Time buyer and Rental Zooplomas earlier in the year
Zoopla, the UK’s leading property destination, has launched a brand new Homemover Zooploma designed to support and empower homemovers as they buy and sell property. The Homemover Zooploma is the third of its kind and follows the successful launches of the First-Time Buyer and Rental Zooplomas earlier in the year.
The personalised email programme, which provides free property guides, expert advice, and inspirational stories to Zoopla’s buyer and seller audiences, has already attracted over 275,000 subscribers since launch a week ago.
A series of easy to digest emails, delivered over a six week period from the point of sign-up, the Zooploma helps subscribers to stay on top of the property market and in control of their home moving process.
Homemovers can sign-up to start their Zooploma at https://www.zoopla.co.uk/worth/
Covering a range of topics relevant to homemovers, the Homemover Zooploma includes:
What you need to know about moving in 2020
Whether moving home could ultimately save money
What it takes to budget
House price estimates
The ultimate guide to selling your home
How to find a future proofed home
The Zooploma guides also give well-known brands the opportunity to promote relevant content, relevant messages and products for each specific audience, such as mortgage calculators or tools to access credit score.
Commenting on the launch of Zooploma, Adam Knight, Head of CRM at Zoopla, said: “Demand for property shows no sign of abating and, with more buyers and sellers coming to the market, appetite to learn more about the complexities of the home moving process has never been more pronounced.
“When it comes to the home buying and selling process, knowledge is power, and our new Homemover Zooploma is designed to arm consumers with a guide to every step of the process.
“It’s often difficult to anticipate hurdles when it comes to a property purchase or sale, and no transaction is the same, but the Zooploma is there to answer and resolve questions that many hadn’t even considered.”
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For further information, please contact PR Team on firstname.lastname@example.org or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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