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Reading residents are Britain's nosiest neighbours

17th October 2016

  • Reading residents check out the value of their neighbours’ homes nearly twice as much as the average Brit
  • Dundee, Middlesbrough and Hull are home to Britain’s least nosey neighbours
  • Top 10 nosiest towns have also experienced an annual increase in property value of at least 2.5 per cent
  • Reading is home to Britain’s nosiest neighbours, according to new research from leading property website, Zoopla. The Nosey Neighbours Index reveals that residents of this popular commuter belt town check out how much their neighbours’ homes are worth almost twice as much as the average Brit.

    Compiled by examining how many times visitors to the Zoopla website used the property estimates tool to get an instant valuation on a neighbouring property, the Nosey Neighbours Index compared 50 of Britain’s biggest towns* against an average national ‘nosiness’ score of 100. Residents of Reading topped the table, indexing significantly higher – almost double the national average – with a score of 189.1.

    The South East of England as a region appears to be full of residents wanting to boost their local property knowledge by getting the inside track on how much their neighbours’ properties are worth. A further three of the top 10 ‘nosiest’ towns - Milton Keynes (176.6), Southampton (129.9) and Brighton (118.5) – are all located in the area.

    Comparing the top of the Index to the bottom shows a true north-south divide, with southern Britain seemingly keener on staying well-informed on neighbouring property values than the north. Dundee came in last place, with residents checking out their neighbours’ property prices 58.5 per cent less than average (a score of 41.5), and a range of towns in Yorkshire and Humber make up most of the bottom 10, with Hull (49.6), Doncaster (58.8), Rotherham (59.2) and Barnsley (64.7) placing third, sixth, seventh and ninth ‘least nosey’ respectively.

    On a regional level, the research reveals Greater London locals to be the nosiest overall area, with the capital’s residents checking local property prices 79.6 per cent more than the average (a score of 179.6). London was closely followed by the South East (160.7) and East of England (135.2).

    There also appears to be a correlation between the level of nosiness and property price growth in the last 12 months – generally property prices in the towns making up the top 10 have experienced a much larger growth rate than those in the bottom end of the table. Towns in the top 10 have all increased in average property value by 2.5 per cent or more in the last 12 months, compared to the least nosey towns where most have a growth rate of around one per cent, or less.

    Lawrence Hall, spokesperson for Zoopla, comments: “Whether you are buying or selling, one of the best things you can do as you start this journey is to research the property market to get an idea of what is happening to house prices in your local area. Residents in Reading are clearly well aware of this and have their finger very firmly on the pulse when it comes to knowing their local market.”

    Top 10 Nosiest Towns

    Rank Post town Nosey Neighbours Index Score Average property price Average property price growth in last 12 months
    1 Reading 189.1 £418,515 4.88%
    2 Milton Keynes 176.6 £290,273 5.58%
    3 Cambridge 159.6 £442,717 2.74%
    4 Central London 157.6 £1,355,793 4.79%
    5 Colchester 144 £301,903 3.58%
    6 Bedford 138.5 £309,838 5.94%
    7 Swindon 135.3 £232,930 2.57%
    8 Southampton 129.9 £278,960 3.68%
    9 Bristol 121.2 £304,411 5.75%
    10 Brighton 118.5 £377,030 3.12%

    Bottom 10 Nosiest Towns

    Rank Post town Nosey Neighbours Index Score Average property price Average property price growth in last 12 months
    1 Dundee 41.5 £159,718 1.08%
    2 Middlesbrough 45.4 £139,866 0.41%
    3 Hull 49.6 £124,358 -1.86%
    4 Glasgow 57.9 £175,896 4.16%
    5 Liverpool 58 £159,580 3.21%
    6 Doncaster 58.8 £150,072 -1.09%
    7 Rotherham 59.2 £140,949 0.92%
    8 Stoke-on-Trent 60.3 £140,019 1.37%
    9 Barnsley 64.7 £130,523 0.35%
    10 Wigan 64.9 £149,895 -2.67%

    Regional Nosey Neighbours

    Rank Region Nosey Neighbours Index Score Average property price Average property price growth in last 12 months
    1 Greater London 179.6 £653,485 3.92%
    2 South East England 160.7 £392,264 5.99%
    3 East of England 135.2 £338,322 7.54%
    4 South West England 103.4 £282,297 3.91%
    5 East Midlands 92.4 £198,953 0.67%
    6 West Midlands 89.7 £208,725 3.68%
    7 North West England 80.3 £182,721 2.33%
    8 Yorkshire and The Humber 76.9 £167,130 -0.49%
    9 North East England 64.4 £182,459 0.40%
    10 Wales 62.5 £175,543 0.18%
    11 Scotland 54.9 £182,507 2.21%
    Source: Zoopla, October 2016

    - Ends -

    For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

    Zoopla is part of Zoopla Limited which was founded in 2007.

    Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
    Registered in England and Wales with Company No. 09005884
    VAT Registration number: 191 2231 33
    Data Protection number: Z9972266

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