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The Farmers Market Effect

22nd February 2017

  • Property prices near popular farmers markets are on average 26 per cent more expensive than wider county
  • ‘Farmers market effect’ most pronounced in Marylebone (London), Altrincham (Manchester) and St Albans (Hertfordshire)
  • Properties near Macclesfield’s Treacle Market (Cheshire) have increased the most in value over the last year (eight per cent)
  • Properties located close to a popular farmers market could be worth up to 26 per cent more than the average home in the same county, according to Zoopla. Data shows that living in close proximity to a weekly supply of organic vegetables and artisan bread can come at a price, with properties near some of Britain’s most popular farmers markets valued at £87,180 more on average than those in the wider county area.

    Zoopla compared the average property values in the neighbourhoods of some of Britain’s most highly-rated farmers markets to the property prices in the county as a whole. London’s prestigious Marylebone tops the table for the biggest price difference, with properties located a stone’s throw from Marylebone Farmers Market (W11) valued on average at 201 per cent (£1,319,571) more than the average Greater London home, which is currently worth £656,223. Housing stock near Altrincham Market (WA14) in Greater Manchester comes in second, where the average property is 148 per cent (£274,928) higher than the rest of the county of Greater Manchester.

    Figures also reveal that the Scottish county of Midlothian is a particular hotspot for the ‘farmers market effect’, with three of the county’s most popular farmers markets featuring in the top 10 for the biggest price differences. Morningside Farmers Market (EH10), Stockbridge Market (EH3) and Edinburgh Farmers Market (EH1) place fourth, fifth and ninth, with properties neighbouring the markets valued at 124 per cent, 98 per cent, 48 per cent more than the Midlothian county average (£192,914) respectively.

    Looking at the farmers market locations which have seen the biggest property value rises over the past 12 months, properties in close proximity to Macclesfield’s Treacle Market (SK11) in Cheshire experienced the biggest rise, with the average home in the area increasing by an average of eight per cent (£18,935) in the last year. This is closely followed by Perth Farmers Market (PH1) in Perth and Kincross and Shoreham Farmers Market (BN43) in West Sussex, both with an average increase of seven per cent.

    The average property in London may be more expensive than the rest of Britain, but prices in the capital’s farmers market neighbourhoods have risen at a slower rate over the past year. West Hampstead Farmers Market (NW6), Borough Market (SE1), Bermondsey Market (SE1) and Marylebone Farmers Market (W11) are all in the bottom 10 for growth, with three out of the four neighbourhoods declining in value over the last 12 months by -1.86 per cent and -0.93 per cent (for both Borough Market and Bermondsey) respectively, while Marylebone Farmers Market has grown by 1.20 per cent.

    Lawrence Hall, spokesperson for Zoopla comments: “Whilst the majority of home movers do not specifically factor in proximity to a farmers market as core to their property search criteria, the data shows the positive impact living near one can have on property prices.”

    Top 10 farmers markets (average property value difference vs. county area)

    Rank Market name Outcode County area Outcode value (Feb 2017) County area value (Feb 2017) Difference (£) Difference (%)
    1 Marylebone Farmers Market W11 London £1,975,794 £656,223 £1,319,571 201.09%
    2 Altrincham Market WA14 Greater Manchester £460,088 £185,160 £274,928 148.48%
    3 St Albans Farmers Market AL3 Hertfordshire £619,583 £261,339 £358,244 137.08%
    4 Morningside Farmers Market EH10 Midlothian £432,701 £192,914 £239,787 124.30%
    5 Stockbridge Market EH3 Midlothian £382,020 £192,914 £189,106 98.03%
    6 Cambridge Market Square CB2 Cambridgeshire £626,655 £343,698 £282,957 82.33%
    7 Green Park Station Market BA1 Somerset £471,521 £262,245 £209,276 79.80%
    8 Otley Market LS21 West Yorkshire £273,625 £179,421 £94,204 52.50%
    9 Edinburgh Farmers Market EH1 Midlothian £286,874 £192,914 £93,960 48.71%
    10 Winchester Farmers Market SO23 Hampshire £502,766 £353,474 £149,292 42.24%

    Top 10 farmers markets (average property price growth in 12 months)

    Rank Market Outcode Outcode value (Feb 2017) Outcode value (Feb 2016) Difference (£) Difference (%)
    1 Treacle Market SK11 £244,011 £225,076 £18,935 8.41%
    2 Perth Farmers Market PH1 £164,042 £153,624 £10,418 6.78%
    3 Shoreham Farmers Market BN43 £368,758 £345,939 £22,819 6.59%
    4 Thames Ditton Farmers Market KT7 £781,268 £733,674 £47,594 6.49%
    5 Winslow Farmers Market MK18 £389,682 £366,221 £23,461 6.41%
    6 Whitstable Farmers Market CT5 £355,651 £334,863 £20,788 6.21%
    7 Nayland Farmers Market CO6 £411,943 £387,991 £23,952 6.17%
    8 Ludlow Market SY8 £271,494 £255,821 £15,673 6.13%
    9 Bury St Edmunds Market IP33 £304,105 £286,615 £17,490 6.10%
    10 The Frome Independent Market BA11 £285,799 £269,581 £16,218 6.02%
    Source: Zoopla, February 2017

    - Ends -

    For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

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