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Traffic to leading portals surges in May

23rd June 2011

  • Zoopla remains #2 site in UK, closing gap on Rightmove

The latest data from the leading independent website traffic monitoring firm, Nielsen, shows that the number of visitors to the top UK property portals surged in May as consumer interest in the overall market increased and more consumers turned to the top portals as their online destination of choice.

The figures reveal that Rightmove continues to lead the market with 3.45 million unique visitors in May, up 7.6% year-on-year. Zoopla had the second-largest audience in May with 1.96 million unique visitors, up an impressive 45.97% from one year ago and making strides toward closing the gap with Rightmove. Findaproperty came in third place with 1.7 million visitors and Primelocation fourth with just under 1 million visitors in May (down 23% on last year).

All of the top UK portals saw their audiences grow healthily in May over April as a result of continued marketing investment with Rightmove up 12% month-on-month, Zoopla up 44% from April and Findaproperty up 22%. Earlier this week announced an exclusive deal to power the property search on AOL UK, the latest addition to its partner list.

Alex Chesterman, Founder & CEO of Zoopla said:"These latest figures show the popularity of portals overall with consumers in the UK continues to grow and that Zoopla in particular is gaining traction as a household brand. Our latest research confirms that our brand awareness in the market in also now second only to Rightmove.”

Unique visitors to the UK's leading property portals: May 2011
Rank Portal Unique Visitors May 2011 Change MoM (%) Change YoY (%)
1 Rightmove 3,459,000 12.09% 7.59%
2 1,956,000 43.61% 45.97%
3 Findaproperty 1,704,000 22.24% 4.03%
4 Primelocation 975,000 35.23% -23.23%

Source: MediaTel/UKOM powered by Nielsen

- Ends -

For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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